Blog posts play an important role in the growth of your online business. Not just in terms of introducing new products or educating your customers, but also in terms of making more money.
You might be wondering how? Well, the answer is pretty simple. Blog posts allow businesses to directly communicate with customers. And if written effectively, can convince customers to take the required action.
Now that action can be anything from purchasing a new product to signing up for a monthly subscription of your products or services. Hence, bring additional revenue to your business.
Even if you are living in a rural area and think online presence can’t do much for your business, give it a shot and you will be surprised. For starters, get a good internet connection for business in a rural area such as HughesNet internet and start writing and publishing.
However, if you are new to this and don’t know how to write an effective blog post? Or already write blog posts but they are not converting as they should be? We will help you with that. In this article, you will find tips on how to write effective blog posts that can increase your conversion rate and help your business to make more money.
Know Your Audience
The very first and the most important thing while writing a blog post is considering who you are writing for. It’s not just about some marketing demographics, but more about what your customers need.
For instance, if they need information on how to use something, give them that. There is no need to spin your words and try to make every blog post about buying or selling something. If your audience is looking for recommendations, identify their pain points and offer a solution.
Moreover, run an analysis on your website and see what kind of content is performing well. You can also identify patterns of user behaviour. For instance, the posts where your users interacted the most of the blogs with the most exits.
That will help you to identify what is working for your audience and what is not. Once you know it, you can improve your existing content and write the new one by keeping such insights in mind.
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Write Captivating Headlines
What is the first thing that you see when you open a blog post? Headline, of course. As human beings, we often try to judge a book by its cover. So, instead of reading the whole thing, we try to get the idea first. I am pretty sure you did the same before reading this article as well.
That is why, it is very important to write a compelling headline, the one that can grab your readers’ attention and convince them to read the whole thing.
Use Images, Bullet Points, and Sub Headings
Once you have decided on a headline, the next thing to is to start writing content. Keep in mind that it shouldn’t be a few long paragraphs, discussing everything that you know.
Instead, use proper images where relevant, use subheadings to divide your content, and bullet points to highlight important points under sub-headings.
That will give your content a flow and make it easier for your readers to understand you. Moreover, the content would look good and increase the average session duration as readers will spend more time on the screen.
Keep Your Content Concise and Clear
One thing that I have seen over the years in many blog posts is that writers go to lengths to increase the number of words and make their blogs longer. While doing so, they add information that is irrelevant to their readers and at times doesn’t even make any sense.
What they don’t understand is that this might make their blog longer but will cause readers to lose their interest. They will stop reading it, close the page, and move to another website.
That is why it is very important to keep your content as concise and clear as possible. Only include information that adds value. For instance, if you are writing about gaming laptops, keep it about that. There is no need to write 1000 words about the evolution of computing devices.
Similarly, use words that are easy to understand rather than complex words to make you sound smarter (never works).
Add Clear Call to Action Buttons
Finally, the call to action buttons, the ones that bring you the results. If you want users to engage, state what you want them to do. If the conversion is the objective of your blog, then it is important to have a clear call to action button at appropriate places in your content.
For instance, if your blog is about the best drones, it should include links with clear call-to-action buttons where users can go and find out more details or buy that drone.
If your content was good, most of the readers will follow those call-to-action buttons and share your content or do whatever you want them to do.
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