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6 Benefits of Instagram Marketing for Your Business

Every business should have a social media marketing strategy – does yours?

Marketing Strategy Connting Digital Devices Concept

In the current competitive market, every business has to come up with a strategic marketing campaign. This includes the incorporation of various social media networks such as Facebook, Twitter, Instagram, and others. Instagram is among the best and most effective when used wisely. Any business looking to boost the sales of their services or products should consider opening an IG business account.

The majority of the well-established brands and major businesses are already using Instagram to reach out to the 1 billion active users on the platform every month. They are even going further to buy Instagram likes to boost their visibility and engagement on the platform. Businesses that use Instagram for marketing enjoy quite a number of benefits. They include:

Use of Visual Content

Did you know that visual posts produce 650% higher engagement than text-only posts? Images are currently the most engaging content on the internet. It is less time-consuming and helps you to visually develop your brand to a large audience. Instagram is a visual-eccentric platform which makes it suitable for businesses to test different types of visual content that resonates with their audience.

When you find the perfect trend for your audience, you can incorporate the pictures into other marketing networks such as your email newsletters and blogs. When uploading pictures to Instagram, you need to stick to a consistent color scheme and color to avoid confusing your audience. It also strengthens your brand identity.

Get Feedback and Insights From Customers

Every smart market carefully monitors the performance of every social media marketing campaign. You need to track your mentions and also know what people are posting about your brand. Even if you do not have an Instagram account for your business, various people will still discuss your services or products. They may be sharing photos and videos with products they buy from you.

This feedback is important as it helps you find brand advocates understand how your customers perceive your products. Iconosquare is an Instagram searching tool you can use to find out what people are saying about your business and the hashtags related to it. If you happen to open a new IG account, you can buy real Instagram likes and comments from a reputable site to help you grow and challenge your competitors.

Monitor Your Competitors

You may find it challenging to use Instagram as a marketing platform for your business but it can help you keep track of your competitors who are already using it. Follow them and monitor how and what type of content they post as well as how they interact with the community. You can easily discover how they engage their audience, how often they share new content, and whether they hold Instagram contests and giveaways.

With this information, you can come up with your own creative marketing strategy that incorporates some of their best-performing moves to help boost your business to compete with them. When you follow the hashtags they use, you can keep a lookout for their IG activity and performance to help you stay a step ahead.

Gain Access to a Large Audience

With more than 1 billion active users every month, Instagram provides all kinds of businesses, big or small, with the opportunity to reach out to a huge audience. Instagram’s Story feature is used by more than 500 million users every day, with at least 30% of the Stories viewed being from business accounts.

When you post on Instagram, use relevant hashtags to get your content in front of the right audience. Instagram allows users to include up to 30 hashtags in a single post. However, overusing hashtags can make you appear desperate, and your posts spammy.

You may also unknowingly use ‘banned’ hashtags that will have a negative impact on your reach and performance against the Instagram algorithm. It is therefore vital for you to research a hashtag before you use it.

These are people who will come across your content when they are searching for something related to it. They are more likely to engage your posts, follow you, and buy your products or services. You can also invest in targeted ads that help you reach more potential customers.

Instagram is Centered on Storytelling

Telling an interesting story about your business is a great way to build an emotional connection with your audience. Instagram provides you with the chance to tell stories using visual content and create a relationship with potential future customers and brand ambassadors.

Focusing more on peoples’ feelings rather than pushing products has been for long a standard approach in marketing. Instagram presents you with the opportunity to motivate users for an emotional response to your business which positively impacts the success of your business. It increases your reach, visibility thereby boosting your sales and bringing you returning customers.

Engage Your Community

Instagram generates the highest engagement rate out of all social media platforms overtaking Twitter and Facebook. It has a higher brand engagement which shows how much IG users are open to branded content than on other social networks. Start engaging your community by finding people talking about your brand, products, or services and engage them by commenting on their posts, you can get more likes and engagement by that.

You can also use hashtags, it might increase your likes too. Hashtags are very common and effective on Instagram, to motivate followers to join any conversations you initiate. Uploading pictures and videos of your products is not enough engagement with your fans.

You need to connect with them to make them realize that there is a real person behind the account. Engagement is a vital metric that results in real sales and loyal customers and helps you beat the Instagram algorithm and gain more likes on your posts.

Now you know why Instagram marketing is important for your business. What you now need is to create an effective Instagram marketing campaign where you can include LeoBoosts services for quick growth.

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Written by Manilla Buch

Digital marketing strategist that specializes in creative content creation and social media management for businesses. My main professional objective is to help businesses adapt to the current market and speak to the needs of the consumers through written content. When I am not busy writing content, I am a passionate gym-goer, fur-baby walker, and idea creator for my side hustles.

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