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7 Marketing Tips for Making a Franchise Location Stand Out

How to make your location outperform

Starbucks Bandra
Photo by Vaishnav Chogale on Unsplash

Franchise locations are an essential part of the franchise business model. They allow you to create a one-of-a-kind experience for your customers and demonstrate that your brand is unique. When choosing a franchise location, you want to make sure it stands out from all the others. Here are seven ways to increase the appeal of your franchise location:

1. Build Your Brand — With a Local Twist

A local franchise location is only as good as its brand, starting with the building itself. Your franchise location needs to stand out from the competition by making a statement about itself and its customers.

You can do this by building a unique space that’s fun, functional, and memorable for people visiting the store or meeting up with friends at the coffee shop. The best way to do this is by designing custom elements like furniture, tables, wall art, and more in-house, so they are unique to your location.

Use local artwork and other materials on display in-store as well. You can do this by getting local artists involved with designing pieces of art for display around your store. Additionally, you can have them create an original painting for one of your walls.

2. Pay Attention to Customers’ Feedback

Getting lost in running a business and forgetting about customer feedback is easy. But paying attention to what customers have to say is essential if you want your business to succeed long-term. Not only will this help you identify problems with your products or services, but it could also help build relationships with potential customers. This could lead them to recommend your business in the future or even become repeat customers themselves.

3. Create a Great Website

A good website is the first step to making any business stand out. You must have a website that appeals to your target audience. A great website will help you get more customers and make it easier for them to find you.

4. Use Social Media

Social media is an essential tool for marketing and effectively advertising your location. You can use social media platforms like Facebook, Twitter, Instagram, and more to reach out to your potential customers and let them know about your location. This will allow them to find you easily, making it easier for them to visit your store.

5. Go Above and Beyond with Customer Service

Customer service matters if you want to attract your target audience. People want to feel like they’re getting the best possible experience when they walk into a business or shop at a store, so make sure that your customer service representatives are knowledgeable and passionate about your brand. This will help you stand out from other franchise locations.

6. Keep Tabs on the Competition

Keeping tabs on what competitors are doing but never copying them is essential. For example, if you notice a competitor offering free shipping on certain items, provide the same for free shipping on all of your products.

By doing this, you’re not only establishing yourself as a leader in your industry; you’re also showing other franchisees that you’re willing to be unique.

7. Partner Up

To make your location stand out, you’ll need to work with local businesses to get the word out. Whether it’s a bar or a coffee shop, find someone who can help promote your store and make it look good. If you can’t find anyone willing to help, try offering a discount to the business in exchange for some advertising space on their signs.

These are practical ways to make a franchise location stand out. Ensure you have a good website with a user-friendly interface and couple it up with a social media presence. Finally, employ a dedicated customer care service to serve the customers.

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Written by Jacob M

Jacob Maslow chases the thrill of seeing long-lasting, measurable results for clients. Analytical in nature, he loves to work hard and tries topping yesterday’s results.
As a consultant, he works with companies to see direct, measurable results that lead to higher conversion rates, and ultimately, increased profitability. The dynamic nature of marketing campaigns keeps Jacob on his toes as he is always challenged and continually growing his skills to succeed in the field.
Jacob’s one goal for all clients is long-term profitable growth, and that is exactly what he offers to his clients