The channels to reach customers are continuously increasing and give customers a wider variety of choices and options to navigate information. However, it also makes the competition much steeper. In such a techno-cultural landscape, expanding your multichannel marketing ideas is advisable and essential.
Email Marketing is a great strategy to reach new prospects! Email marketing is an important aspect of interacting with customers through multichannel marketing. We have listed some strategies you can consider to make your campaign more effective and help you achieve your profit goals. We hope you find these useful!
Make Your Subject Inviting and Interactive
Your customers are likely bombarded with several emails each day. If you want your email to stand out in their inbox, make sure it grabs the eye and demands attention! Coin an engaging subject line as this is the only part of the email that is initially visible. Try and avoid overused words that may result in your email being flagged as spam.
You can even consider using different types of subject lines. We advise that you use this strategy if your campaign is relatively large.
Invest in the Process
We often underestimate the importance of being patient when first starting an email marketing campaign. Doing a hurried job and compromising quality is never worth it, and often it is not even possible. This aspect is crucial in structuring your message creatively and finding the right prospects for your campaign.
It works in scheduling deployment for a certain amount of time. There will likely be a span of a few weeks (if not more sometimes!) between your initial draft plan and the first deployment. If you want things to move faster, you must also be prepared to increase costs. You could consider an email campaign manager; this will ensure that your quality remains intact without cutting corners.
Finally, be prepared to wait a while before you get the kind of response you desire. Engagement will be gradual, and your returns and profits will only build over time.
Timing is Everything
Deploying frequent messages will contribute to the success of your campaign. At the same time, it is also crucial to plan when you should dispatch your emails. Why not do some research on popular times when most companies can entertain emails and open them often?
Then, you can initiate yours accordingly. A good way to make sure that you never miss the mark is by considering when your prospective customers are most likely to be browsing their emails. This research increases the chances of them seeing your message.
Try and Avoid Forms
One of the easiest ways to send your email straight to the spam folder is by indiscriminately using forms as a part of your camping. Most companies that work on deploying emails do away with forms in the body entirely.
If your campaign is centred around asking your customer questions and receiving answers, which will require them to fill something out, consider adding a link to your website or the page you want them to refer to.
Focus on Visual Engagement
Simply put – try and make your emails look attractive. Of course, unlike traditional envelopes and old-school letters, you don’t necessarily have space to decorate your campaign conventionally. But this does not mean that you let go of the idea completely!
It is worth paying some attention to the aesthetic aspects. Include photos, videos, gifs, simple animations, and buttons. This factor will add some interest. The more creative it is, the more it will increase engagement. All of these together will contribute to the success of your campaign.
Why Not Personalize?
Email marketing gives you a great advantage over other forms of interaction online – you can directly address each of your recipients. This attribute allows your customers to experience a sense of familiarity with the sender.
They will feel a greater connection to the body of the email itself and be more open and willing to engage with its content. Something as simple as this can make your campaign more accessible and appealing.
Track Your Emails
We know that you will be investing a lot in your campaign! Risking its success by never really knowing if the email ended up in the trash, spam, or not opened at all is a gamble of your resources and time. We suggest that you try and track your emails.
This factor will help you monitor how your emails are being received and the kind of engagement they generate. You can use this information to improve upon different aspects of your campaign. By understanding what is and isn’t working, you can draft the perfect content.
Keep Up the Communication!
If your customers are interested in your product, they will appreciate your accessibility! Reaching out to them through emails or even monthly newsletters helps you keep the conversation going. This aspect will also generate a positive response in your current and potential customers as they will have the space to get their questions answered and feel heard.
Chris Donald is the Director of InboxArmy, a Professional email marketing agency that specializes in providing email marketing services from production to deployment.
He has worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government bodies in all facets of their email marketing services and email campaign management programs for almost 2 decades.
Chris’s success track record covers building email programs at competitive email marketing pricing and using data-driven strategies to turn around under-performing accounts.