9 Instagram Statistics Every Marketer Should Know

Instagram Statistics for Marketers

As you figure out the best organic Instagram growth strategy for your profile, it’s going to be important to know pretty much everything there is to know about one of the world’s most popular social media platforms.

You’ve got to make sure that you have the right information on board so that you can make a real difference.

Let’s take a look at some of the most important Instagram statistics to have in your portfolio as an Instagram grower and influencer.

1. Instagram Is Number Two for Downloads

Can you believe that Instagram is the second-most downloaded free app in the Apple store? The only platform that has been able to surpass it and take out the title for number one is YouTube.

This is a pretty good idea of what to expect when growing your Insta – it’s going to keep attracting more and more users, so if you do the math, you’ve got a great chance of doing really well.

2. It’s Number 10 for Google

Did you know that people love to Google search about the weather – still? They don’t just love to talk about it, they love to Google about it. Do you know what else they like to Google? Instagram.

Instagram is the 10th most popular thing to Google these days, behind Amazon, YouTube, and Facebook. However, because Instagram is, of course, an app and not something that you tend to Google, this is still a great sign.

3. Seven Countries Can’t See Their Likes

Did you know that there are seven countries in the world where Instagram has to decide to hide their views and likes? It wasn’t that long ago that Instagram started hiding likes in Canada, but they have since moved on to other countries, too.

These include Ireland, Italy, Brazil, Australia, Japan, and New Zealand. While this does mean that if you live in any of these countries, or your Instagram followers are from any of these countries, they can’t see your engagement, it doesn’t mean that you still can’t be popular.

4. 1 Billion People Are Active on Instagram

How many people do you think use Instagram every month? Would you believe us if we said one billion? This is a heck of a lot of people, which means a heck of a lot of traffic for your page, potentially.

This officially makes Instagram number two in terms of active users. What’s number one? Facebook, of course.

However, Instagram is owned by Facebook, so what’s the difference, really?

This is a pretty impressive amount of users, which means that the sky’s the limit in terms of your exposure.

5. A LOT of People Use Instagram Stories

Instagram Stories

Instagram Stories is a relatively recent feature that Instagram has decided to implement, as other apps like Snapchat attempt to stay updated and relevant. Nobody saw the writing on the wall with Instagram Stories, but needless to say that it’s popular.

In fact, it’s 500 million people popular. This is how many people use Instagram Stories every single day.

It’s only been three years since Instagram added this feature to their list, and it’s clear at this point that Instagram Stories are a pretty integral part of your overall presence.

6. The Majority of Instagrammer’s Aren’t From the U.S.

How many of the people that you follow as influencers or role models on the gram are from the states? Probably quite a few.

However, you might be surprised to know that the vast majority of Instagram users aren’t actually stateside.

In fact, out of the billion people that use Instagram every month, only 110 million of them are from America. This means that 89% of Instagram users are outside of the states. The top country is Brazil, followed by India, then Indonesia, and lastly, Russia.

This kind of information is vital to know what your target audience looks like so that you can accommodate them in your content, and post at the right times.

7. A Lot of American Adults Use the Gram


When was the last time you asked your mom or dad if they use the gram? If it’s been a while, there’s every chance that they’ve jumped on the bandwagon since. This is because 37% of American adults are on it.

So, how many of our parents’ generation are actually using the social media app, then?

Of that 37%, only 23% of them are between the ages of 50 and 64 – the vast majority still fall into the younger generation’s category. This doesn’t mean that they’re not on it, though.

8. The Majority of Instagrammers Check It Every Day

How often do you find yourself checking the gram to see if someone has commented or liked your latest post? You might have been feeling a bit trigger happy lately, and if so, you’re not alone.

This is because 63% of people on the gram log in to the app at least once every day. While this isn’t everyone, it’s still a lot of people.

This means that if you’re putting more content out there every day for your community to see it, you should be able to receive a lot of attention for it.

9. Business Profiles Are Becoming More Popular

Have you changed your Instagram profile to a business profile yet? Well, maybe now is the time to do so.

This is because 200 million Instagrammers check out at least one business page every single day. Business users are also starting to use services that send automatic direct messages to new followers.

This is a lot of eyes on your product or service, and a great chance to bring more traffic to your website.

Final Thoughts

So, there you have it – some of the most important stats about Instagram right now.

If you’re serious about your Instagram growth, you need to know what’s what. You need to know who’s using the gram, and where they are.

You also need to know what’s good with Instagram business profiles.

Clearly, there’s room here for growth, and the opportunity to turn your brand or online presence into a wild success. Get started with Insta today and discover the endless opportunities it offers.

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