By the year 2020, social media influencer marketing will be a 10 billion dollar industry, according to Adweek Magazine. Social media influencers are here to stay. They are outperforming traditional ads in terms of effectiveness and reach. In this article, we will detail how a social media user becomes an influencer and how they can maximize their efficiency in the profession.
Figure Out Where You Fit In
The influencer world is a complex and crowded place. Finding your niche in the market is vital to your success as a social media influencer. Don’t choose your product focus based on what you think will be lucrative. Choose it, instead, based on what you are passionate about. Your viewers will know right away if your enthusiasm about a product is false. The authenticity that would-be customers see in social media influencers over traditional commercial actors and celebrities is a primary reason why they favor the former over the latter.
Build Up Your Brand Knowledge
The more you know about the brands, products, and services you review the more believable and exciting your influencer posts on social media will be. Do thorough research — influencers with a broad and deep knowledge base always outperform those who lack one. Get to know the products you favor intimately. Understand their uses, common problems and their solutions, support and warranty information, and the likely direction of their future evolution. The application of this knowledge will give you the power to outperform your peers in the world of social media influencing.
Choose Your Social Media Platforms
Image via Flickr by Visual Content
The selection of the right social media platforms for your influencing career is vital to your success. Pay close attention to which social media sites are most popular among your target audience. If the products you review are popular among teenagers, but you’re using a site favored by middle-aged individuals, it will hamstring your progress. Always take advantage of the largest and most popular sites of all. Facebook, Twitter, Instagram, and LinkedIn have massive user bases that span all ages and interests. Use these tips to your advantage and see your influencer reach snowball.
Keep an Eye on Other Influencers to See What Works
The social media influencer market may be huge, but a few SMIs always stand out from the crowd. View their content and compare it to content that doesn’t perform as well. Determine what the differences are and mold your content to reflect your research. Popular trends in influencing are continually changing and evolving. If you fail to develop with them, your campaigns as a social media influencer will fail as well.
After all of these steps have been followed, you will be ready to post. Make sure that your hardware and software are up to the task and be prepared for a wide variety of reactions. Don’t let negative ones discourage you. It takes time to build up a significant and positive social media following as an influencer. We’re confident that, armed with this beginner’s guide, you’ll have a good idea of where to start and what you’ll need to do to succeed.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.