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3 Articles Every Business Website Should Write to Build Revenue

This Includes 9 different examples to show you how it’s done.

When I first started Kindlepreneur, I was a one man show. I wrote the articles, made the images, edited my own stuff and then worked to promote my work. However, today, that’s not the case. I’ve built a team of 17 people who help me in just about every facet of my website. 

So, what changed? 

It was when I started writing certain types of articles that I began generating long-term residual income from my articles, that I could start to afford hiring teammates to help. Even more so, that residual income increased when I took the time to look at other websites that have done it right. 

So, in this article, I want to share with you the 3 types of articles every website should create (and can create,) so as to increase their monthly revenue and create the opportunity to build up their team and thus scale their business. 

I’ll also provide you with examples of articles where websites in different niches have done this well. Be sure to take a look at their layout, and use of images and graphs. From these, you can find ideas on how you want to layout your articles for maximum conversions.  

Best of Articles

Best of articles are articles where you review a group of products or services and rank them from best to worst.  These are highly searched on Google and should bring in lots of traffic. Furthermore, most people typing in this sort of thing into Google are already educated on this sort of information, but they are just trying to figure out which is the best solution for them – meaning they are at the end of the funnel. 

If you write a Best of article, it is best to use a great table to list the products first. Then after your table, write a quick review of each product, including pros and cons and a call to action.  My own experience has shown that the inclusion of a table, increase click conversions by 15%.  

Depending on the product, I like to give a “buyer’s guide” at the bottom. This is because sometimes the reader might need to learn a bit more about the features these products offer or more clarifying information. If you do this, pay attention to FAQ suggestions by Google in the search results. These can be powerful ways to add value to the readers and make Google happier.  

Here are a couple of examples of Best of Lists:

Nerdy Book Girl: For a website that focuses on books and writing, it was an easy thing for this site to discuss something that all authors use – a keyword. Listing the best keywords for writing was an easy task. Key thing to note is the use of the table at the top.

Practical Wilderness: Devoted to testing camping equipment out, it was easy for this to list the best 4 person tent.  What’s important here is how niche the term is. It wasn’t all types of tents, but just “4-person” tents.  If you’re looking for a product type to list the best of, try niche down as far as you can.

Gun and Shooter: Dissecting a complex subject like the 22 rifles, this site not only broke down the 22 rifles into types, but also created a nav guide so that readers can jump to that section. These on-page nav guides are becoming much more popular.  So, if your list has different types or is extremely long, then be sure to think about using one of these.

List of Steps Towards a Goal

Every business has some process in which to help their market or has a list of things to recommend. It could be easy steps to losing weight, or a how-to article on starting up a LLC, or just a simple list of your favorite books or tools you use. The point is, we can all come up with some sort of list in order to provide some sort of help.

But the creative part is when you can find ways to make these into affiliates. Luckily, with Amazon Associate and otherr affiliate programs, it’s very easy to find opportunities to link to.

On a special note, if you can’t seem to come up with anything for your business, then the least you can do is create a list of the tools your business uses, or a list of recommended reading for your market. Any website can at least come up with these and most tools have an affiliate and every book is able to become an affiliate through Amazon Associate.

Here are a couple of examples of Tools & Lists:

Top Sci Fi Books:  On this site, they created a list of books for each topic. For example, you can see this list of LitRPG books that people should read if they are into that sort of thing. For most websites, no matter what you cover, coming up with a list of books or reading material is extremely simple.  

Side Hustle Nation: A website devoted to helping people come up with side hustle gigs so they can make money, has been doing a lot of lists.  For example, in this list, they discuss how to monetize a website. In many of these steps, there are affiliate links and advertisements. So, ask yourself if there is alist of steps your market could use and then see if there is a way to make some of those steps an affiliate.    

Influencive: Lists are so important that there is even a spot for lists on Influencive’s own site. Here is a great place to look for ideas on how to structure engaging list type article titles, as well as some ideas on some lists you and your company can come up with.  

Product Review Articles 

Product reviews are a great way to build passive and continuous income. Many times we use services, products or sets of software, and our readers would like to know about them and what we like and dislike.  

Furthermore, many product reviews are great for gaining Google traffic. They usually aren’t very competitive, and those that are searching Google for a review for a certain product is ready to buy. They are just trying to be convinced to buy.  This means you’ll usually have a high conversion rate with the traffic you get.  

Another trick too is that if a product review is too competitive, then you can always compare two products in a “this versus this” style.

A couple of tips for writing high converting product reviews is make sure you give pros and cons. Nothing will destroy the legitimacy of your review if everything is great. Therefore, find things to discuss on both sides of the coin. Also, it’s absolutely okay not to like a product and choose to do product reviews on those things you didn’t like. Just make sure that at the end of your review, you discuss what product of this type you actually do like. This way, you can funnel people looking at one product, and point them to another.   

Here are a couple of examples of Product Reviews:

Kindlepreneur: On my own site, we did a review of vellum, a book formatting software. It’s a tool that I and my team use, and so it was very easy to break it down and show its use.  On this, you can see the pros and cons, and morer importantly, how there is a clear recommendation at the end.  

Particular Pantry: Using MasterClass, this food specific blog was able to review a cooking course. With MasterClass paying a hefty affiliate fee, this was a creative way to monetize their efforts. Therefore, using a course like Udemy, or a higher class course like MasterClass is an option.

Gun University: Using their review of the sig p365, you can see they’ve done a great job of separating out the important elements of the firearm. One doesn’t need to read everything to get a feel for the product, and even the overall grade. So, be sure to check out your layout and formatting…or as I like to call it, your “scrollability.”

What To Expect

Creating these types of articles will give you more of a chance to generate continuous passive income for your website. You can either work to get them ranking in Google and generate continuous traffic. You can add them in your autoresponder system so you send people to the article every single day. You can post it on social media. But whatever you decide to do, the key is, these articles solve problems, add value, and ultimately, generate more review for you and your business. 

Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
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Written by Dave Chesson

Dave Chesson is the founder of Publisher Rocket, a book marketing software and is the leader behind Kindlepreneur.com, one of the largest websites on self-publishing and marketing. Having been a nuclear engineer and international arms dealer, Dave has a unique experience with globalization, and the modern virtual business.

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