Whether you’re running a brick-and-mortar business, a software company, or pursuing a creative entrepreneurship project, your brand’s logo shouldn’t be a GIF. For starters: What is a GIF? Essentially, a GIF (an acronym for Graphics […]
How to Use Content Marketing to Improve Your Brand’s Customer Experience
Consumers now expect education, inspiration, and entertainment from brands. So content has become an important part of ensuring a delightful customer experience. Isn’t it a norm for beauty brands today to put out makeup tutorials? […]
5 Powerful Tools to Integrate Into Your Workflow for Churning Better Quality Content
There’s been a tremendous rise in the creation of content in the last five years or so. To stand out, businesses have been trying to publish aggressively. But with the short attention spans of consumers, […]
3 Content Experiences to Integrate Into the “Virtual” Life
As everyone has confined their physical movement, they have been working from home in their pajamas. Businesses have adapted to this completely virtual life, but with limitations. For instance, all major business conferences and physical […]
How to Prepare Your Site for Google’s Page Experience Update
In May 2020, Google announced a new algorithmic update that measures the page experience of a website. Later the search giant confirmed it is becoming a ranking factor starting May 2021. While content marketers revere […]
How To Start Your YouTube Channel In 2021 (And Make Money)
YouTube has become the home ground for online video. During the pandemic induced lockdowns, its usage spiked. Alongside the rise in consumption, new channels that wanted to build an audience rose by 95% in 2020 […]
How to Use Technology to Ensure Your Mental Well-Being
Anxious. Stressed. Lonely. We’ve all been battling with such feelings during the isolation we were induced to because of the pandemic. While companies have transitioned to remote work, and it has been a savior during […]
How to Leverage Facebook Chatbots to Catapult Your Sales
The News Feed used to be a place for distributing content and marketing your business. However, as Facebook shifts its focus toward privacy and personal communication, your business needs to pivot towards Messenger marketing. Luckily […]
5 Top Direct-to-Consumer Ecommerce Content Marketing Examples
In 1994, Jeff Bezos founded Amazon to participate in the “internet business boom” at that time. Since then, a slew of Ecommerce brands has emerged. Fast forward to today, and Ecommerce does not need a […]
4 Counterintuitive Stoic Principles That Will Help You Thrive
Happiness. Sadness. Love. Lust. Anger. As humans, we all feel a broad spectrum of emotions. Our bodies love experiencing pleasure and loathe the idea of pain. A majority of our life struggle isn’t composed of […]