When I was 21 years old, I would correct my math teacher making a mistake on the chalkboard. The whole class would giggle, while the teacher would sheepishly have to erase and rewrite the equation. […]
Author: Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
Why You Should Never Use Stock Art
Yesterday I closed a $120,000 project for a PR client. The proposal was two pages of plain text, no images or flowery stuff. I had originally assigned a designer to “pretty up” the proposal, which […]
The Fatal Mistake Most Marketing Agencies Make
Last week I visited an agency who failed to drive any new clients for a massage therapist. They had never done marketing for a massage therapist before. This one poor guy, was trying to run […]
Why I Am Not an Influencer
I have over 100,000 followers on social media, have blue checkmarks on Facebook and Twitter, write for AdWeek, have published a book, speak at major conferences worldwide, and am often on these pesky lists of […]
Why You Must Hope for the Best but Prepare for the Worst
Hundreds of people hit me up for coaching and advice each year. And hundreds of thousands, perhaps millions, have come to hear me speak on digital marketing. But less than one percent of these people […]