Joe is the 21-year-old founder and CEO of WOAW, an online marketing company. During his time at Cambridge University, Joe founded ‘Students Of’, an international media project documenting the lives of students around the world. He recruited and managed a team of 20 students to grow it from 0 to 2.5 million monthly hits within 6 months, and later created a YouTube channel documenting his life, which now has over 1.3 million views and 17,000 loyal subscribers.