Benny Nisanov popularly known as ‘Benny Da Jeweler’ is a 30-year-old jeweler whose amazing customized creations have won over countless A-list artists. His jewelry primarily caters to the hip hop fashion genre. The products range from gold chains, pendants, to watches.
Originally hailing from New York City, Benny took up this business from his father, Senior Nisanov. He had been a renowned jeweler for almost two years before handing it over to his son. Thus, Benny’s greatest inspiration and idol is his father who taught him everything.
Since then, Benny has handled the business quite well for eight years. He even started his first shop in the Diamond district five years prior. His top-quality products have garnered celebrity clients such as Pop Smoke, Diddy, Mary J. Blige and French Montana. His client base seems to be increasing ever since.
Benny is recognized for his signature over the top blinged and flashy designs specially customized for VIP people. There have been a lot of instances. A few months back, Benny had custom-designed a diamond pendant worth $100,000 for Lil Tjay, who is a famous songwriter and rapper. However, do not mistake it to be a complete transaction. The total splurge including money spent on other purchased pieces amounted to around $250,000.
A similar case happened with another celebrity client Mary J. Blige, who is also a singer and songwriter. However, Benny’s most expensive sold Product happens to be purchased by an anonymous person. It was around a quarter-million dollars.
Benny rose to fame because of his high-quality jewelry pieces which not only satisfied his clients but impressed them to a different level altogether. His continuous hard work in the industry has earned him a respectable reputation and the trust of famous celebrities in the entertainment industry. For instance, Diddy is not someone who would trust anybody with his expensive splurge on customized diamond pieces.
However, he had complete faith in Benny which is why he offered him the work. Although Benny might not be the only Luxury Jeweler he attends, he is quite a loyal customer and has even convinced the entire Combs Family to get their jewellery pieces made by him.
Every Jewelry piece is created by Benny in-house and he mainly customizes pendants. However, he also creates diamond watches, rings, chains, bracelets, etcetera. To know more about Benny Nisanov and his creations, visit:
Instagram handle: @bennydajeweler