Briana Wilson: Influencer Marketing Strategies to Land Brand Partnerships

With over 200,000 business closures during the pandemic, scaling up your influencer business may seem nearly impossible. It might feel like you’re too far from your dream of being a successful influencer to put the time and effort needed into your business to reach your goals. However, you can grow your community and live the dream life you’ve always wanted, all thanks to the influencer marketing industry. As an influencer, there is more potential than ever to double, or even triple your income with brand partnerships.

Briana Wilson is a leading influencer manager and mentor, who helps creators grow their following and land their dream partnerships. As the Founder and CEO of NYLA Influencers and Bizfluence, Briana and her team are committed to helping influencers maximize their potential by learning how to market themselves to brands, and build and scale their influencer businesses. 

With over eight years of being stuck in a 9 to 5, short of her dreams, Briana pushed through several challenges. A decade ago, as a fresh graduate from UCLA, she shared an apartment bedroom and slept on the floor with a salary of $28k. This was uncomfortable but never made her lose sight of her dreams of building the life that she envisioned – to live in a high rise building with a view of the city and to have privacy in a place that was her own.

These experiences played a major role in her moving to NYC in 2016, with a dream and a clear vision to create the life she always wanted. She remained in corporate before launching her business, NYLA Influencers, in 2018. As an influencer manager, Briana supports seasoned influencers and helps them increase their revenue and up-level their brand using her brand partnership, negotiation, and content strategies. 

“Because I worked on the brand side of the business for a handful of years and saw BIPOC creators undervaluing their work and struggling to stay relevant in this competitive industry, I believe in helping creators reach new heights in their influencer business through more team support, negotiating for their worth, and implementing content and brand partnership strategies that work,” says Briana. She also created the Bizfluence Community to “help nano and micro-influencers who are looking for growth, support, and resources to grow their following and land brand partnerships.” 

Briana and her team value quality over quantity and thrive in working with content creators who are ready to up-level their business and tighten up their brand to land bigger, better brand deals. Her clients are landing deals from some of the biggest, well-known brands in the world. 

To remain relevant in this competitive industry of influencer marketing, you need the mentorship and a team that supports your vision. Briana Wilson and her team have the expertise, knowledge, and experience to help you reach new heights in your career. 

Collaborating with Briana and her team will help you create ideas, learn, and implement the right strategies to achieve your goals in your influencer business. Briana and her team are ready for more and are equipped to support your dreams and lofty goals.

Click to connect with Briana and her team at NYLA Influencers.


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