There are approximately 10 zillion marketing agencies in the world. Add in another 10 zillion consulting firms.
But what does it really mean to “market” your product or service… or go to market in the first place?
For any emerging company, having a great product or service isn’t enough; any successful business requires several key components to get the right attention, sales and scalability. Having a good marketing strategy doesn’t matter if you don’t have sufficient infrastructure, a customer support process, and the list goes on.
This is exactly what entrepreneur Christian Baker and the Vexillum Group are invested in creating for their clients: a top-to-bottom strategic support system for helping companies be healthy and robust at every part of a company’s anatomy, so that when they’re ready to market, they’re equipped to serve customers at scale.
As a Founding Partner of Vexillum Group, Christian has led high revenue growth, profit achievement and talent development for many clients. He carries more than 15 years of experience in business development and executive leadership, Christian has grown his client’s portfolios to over $2 billion in sales and acquisitions across diversified industries and companies.
Marketing on its own isn’t what ultimately drives a company, product, or service to its full potential, and most companies need help to become what they’re meant to become.
Christian has an incredible ability to see what businesses need in order to grow, and he helps guide the right steps for a leader to get there. He’s seasoned in building dynamic sales teams and corporate structures. Combining his expertise with the direct sources and resources on the Vexillum team has built a powerhouse.
“Managing growth has been a challenge at times. We turn down far more business than we take on as we remain committed to not helping “just anyone” but instead helping the right projects get the right attention and optimization they require to reach their business goals,” Christian explains.
A large part of what Christian and Vexillum do is help companies solve their key infrastructure needs so that they’ll have the right platform in place to take care of their existing customers while they market themselves to acquire new ones.
After all, marketing to new customers shouldn’t take precedent over serving the customers you already have.
His experience, strategic eye in seeing the opportunities and gaps that others miss combined with his ability to quickly close holes leads to profit acceleration and cost reductions. He’s a strategic operator, powerful communicator and authentic leader with unwavering drive and vision for an impactful future.
“We are the marketing and sales arm for funded, operational companies that have not taken advantage of all the marketing opportunities out there. Most $2-10M companies have built sales from internal processes, once you bring in a focused & experienced marketing team to optimize online efforts, the sales growth skyrockets.”
“We have some knee-deep involvement in industry-changing projects which is really exciting to be a part of. We will continue to contribute our resources for the greater good and for making an impact worldwide. Two of our projects alone are infrastructure products to not only enhance their industry but help revolutionize them. It’s too soon to talk about but in the next year, we will see technological changes worldwide in the media, entertainment and financial industries.”
Outside of work, his passions are with his family, including his wife of over 20 years, their children and grandchildren.
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