Adrian Swish is the Founder/ CEO of Swish Management and Digital Currensy Inc. He is on a mission to revolutionize the way creators get paid royalties and the way they pay each other. The Digital Currensy platform involves fans in the process for the first time in history; which has the possibility of contributing billions of dollars to the industry. Using cryptocurrency ensures transparency and security for every user.
We sat down for an interview with Adrian to get the inside scoop on blockchains intersection with the music industry.
Q: What are some challenges you face in developing your venture?
The goal of Digital Currensy is to make digital music distribution obtainable for every artist by decentralizing the process. We combine music and blockchain technology in a way that will streamline the process of distribution and ensure that artists receive more earnings for their work and faster than ever thought possible. Digital Currensy Cash (DCC) will revolutionize the way creators get paid royalties and the way they pay each other. The platform involves fans in the process for the first time in history; which has the possibility of contributing billions of dollars to the industry. Using cryptocurrency ensures transparency and security for every user. By using emerging technologies, Digital Currensy secures its place in the future of the music industry as the most scalable, transparent, secure, artist-oriented distribution platform with the most competitive payouts
Q: Was there any point when you thought it was over? That you were going to fail?
Given the buzz around crypto, a lot of people try to take advantage of a new company. There are a lot of people trying to make a lot of money fast and it’s hard to tell who is really on your side. People were eager to get on board because of the potential but didn’t really care about the project as a whole. The main reason cryptocurrency has value is because of the people that believe in it. Everyone knows the money is there but our biggest challenge was finding the right team that would put our idea first and money second.
Q: As an entrepreneur how important has flexibility been in developing your venture?
Top 5 important factors. Being able to adapt to the personalities of the team and changes in the plan and the way things are shaping is vital. If you get too upset over something, you lose sight of the big picture. If something isn’t working, we fix it or change it and keep progressing. In music and in crypto, you can lose out on a lot if you stall. These industries are changing fast and people who can’t adapt get left behind.
Q: How important is delegation?
Delegation is important because every team member has different strengths. Relying on the wrong person to do something or trying to do everything yourself just doesn’t work. Too much stress. Creating a team makes more sense because with specific tasks, people have a focus and can really go ham in the area they’re passionate about. With the Digital Currensy team, we know exactly what roles we are looking for and what type of person is a good fit.
Q: What was was your spark, where did it come from?
Having been a talent manager in the music industry for almost 10 years, I’ve seen a lot. Independent artists are left out of the music distribution process. Fans suffer because they hear the same people over and over. Really talented artists are unable to create a real career and get their music heard on the same platforms. I consider myself an artist advocate. I’m moved by the music, so if an artists music moves me then it naturally inspires me to want to help that artist or creator out or share the music to my network.
Q: How does this contribute to your success?
Well, I think the concept of decentralizing is rebellious by itself. We’re taking the power from major labels and just dropping it into the laps of every artist in the world. I have friends and associates that will be pissed when this actually happens but it’s the future and I am a messenger. The first people to adopt a new idea are always labeled rebellious.
5. If you could leave readers with one key piece of advice what would it be?
Always think of the big picture and strike immediately in business and in life. Sometimes the short term is hard, but trust your gut and make decisions based on what you want your end result to be.
6. What are the 3 top productivity tips for entrepreneurs that you can share?
Seriously. Everybody works differently but you can’t take breaks when you’re chasing a dream. Stay consistent and put in the effort every day. If you want something and you stay focused, you’ll get it. Keep learning about your craft because the guy whose career you want is learning something new every day. Stay ahead of the curve or inline.
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