Engage Intelligently: Why Sales Success and CRM Go Hand in Hand

sales crm

Strong and robust customer relationships are at the center of most successful businesses. The better a company can manage the relationships it has with its customers, the more successful it will become. Bear in mind that the success of your business depends on the satisfaction of your customers.

Therefore, it does make sense when your sales team is using some Customer Relationship Management system. Regardless of the software you choose, using a CRM platform is an advantage as it benefits your sales team, your whole organization, and especially you.

For you to know and learn why sales success and CRM go hand in hand, here are five ways CRM systems can improve overall sales success.

Allowing the Sales Reps to Stay Focused and Organized

The ability to be organized is an essential way to sales success. Employing a sales-friendly CRM system can aid your sales force to be focused and organized. With characteristics such as lead nurturing, lead prioritization, and automatic reminders, it is expected that you will see the enhancement of your sales team’s closing ratio and productivity.

A CRM system is significantly beneficial in helping your sales reps keep track of all the information relating to prospect or customer interactions. Your sales reps can gather track emails, data, and also supervising tasks that need to be done and completed.

The CRM tools also permit salespeople to have an idea as to which sales cycle a particular client is at any given time. By this, it improves the sales funnel management and guarantees that the reps are placing their sales process to the buyer’s journey.

Improving Sales Forecast Accuracy

In the business industry, it is usually challenging when it comes to forecasting. The accuracy of your sales forecast impacts almost everything in your organization. You are then asked to predict the probable behavior of countless sales team members and customers, commit a number to your management team, and to look into the future.

You should then use the tools and features in your CRM to track the data that are essential to you, and that will offer you the most precise pipeline predictions. You can recognize factors that crashes the possibility of closing a deal by tracking data within your CRM. Such factors like the number of stakeholders involved, size of the company, size of the deal, and others.

Moreover, to generate an accurate and predictable sales forecast, you will need key pipeline metrics, including:

  • Stages in the pipeline. The various opportunity stages that are unique to each business.
  • Sales cycle. Time is taken for closed-won opportunities.
  • Sales rep metrics. Historical win rate and forecast accuracy.

Building Strong Customer Relationships

Customers are at the heart of every business in every industry. Many business workers look to leverage strong customer relationship management strategies to develop a reputation as a customer-focused company.

CRM software offers more than just lead management support. CRM software helps in developing and maintaining a strong relationship with your customers. The ability of the CRM to add customer data allows sales reps to enhance the customer experience and build a strategic, long-term relationship with the clients.

Moreover, every client that works with your team should be able to sense that they are of the highest priority. Possessing customer data together in one place allows your reps to immediately look for the information they need during their customer interactions and to avoid having to ask the same questions more than once.   

Uncovering Opportunities for Sales Coaching

As a business, you should be communicative with your sales reps about analyzing CRM data to assist them in their development, not to penalize them. A CRM system can offer you a clear view of how well your sales reps are performing in each stage of the sales process. You can then use the information in outreach activity, appointment setting, and marketing campaigns to enhance and develop targeted coaching for each of your sales team members.

Aligning Sales and the rest of the Organization

Your sales reps are not the only constituents of your organization who interacts with the customers. It is essential that you maintain a high level of customer satisfaction and to increase the buying potential of your accounts.

To do that, extending your CRM software to teams such as Customer Service, Marketing, Finance, and others will undoubtedly improve collaboration, efficiency, and drive a sales focus across your business.

Therefore, you should train your teams to work closely with the selling process and sales department. By doing so, it will get everyone in your organization in speaking the same conversations about leads and customer efficient and making a customer-centric culture in your business.


CRM offers everyone in the business, including customer service, sales, marketing, and account managers a better step in managing customer interactions and relationships through sales success. When you already find and install CRM software that has been customized for your business, your customer interaction will improve dramatically and increase the sales, which will drive both productivity and growth.

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