Expert Media Buyer Shawn Severs Explains how to Leverage Your Brand’s Story to Drive Sales

Shawn Severs

Storytelling techniques can make or break a brand. The ability to create a compelling narrative around a brand determines a company’s overall success. When done skillfully, brand storytelling can become a valuable asset that engages the audience.

Yet many find it overwhelming to navigate themselves through the ever-evolving marketing assets in our increasingly digitized world. This is exactly where competent marketing agencies like Storyline Marketing come to the rescue.

Being a consulting platform designed to nourish the entrepreneurial potential of businesses on their path to ever-increasing success, Storyline Marketing has amassed an impressive portfolio in aiding entrepreneurs in using their online marketing potential to the fullest.

The agency’s founder Shawn Severs sat down with us to share his experience-based insights on leveraging one’s brand through meticulously crafted, cutting-edge marketing and management assets.

Define Your Mission

We need brands to not only meet our functional needs but also make us feel comfortable.

A quick glance at the most notable and commercially successful brands reveals an unyielding dedication to their mission. The brand’s mission extends beyond the product or service being sold. It should embody who you are and what you stand for.

“Because your brand is a reflection of what you stand for, it must perfectly align with the values and purpose of your company or organization”, says Shawn.

Earn Customer Loyalty

95 % of purchasing decisions are influenced by human emotion rather than logic. Any successful brand expends significant effort to improve customer service and foster loyalty and trust towards its brand. The best marketers aren’t just concerned with displaying objective facts about their products, but also with making those facts touch the hearts of the audience.

“The passion human beings go above and beyond to feel represented and be a part of something bigger than themselves is the utmost power a human can identify with and acquire”, says Shawn.

Use Best Marketing Assets

The biggest problem with today’s marketing is that many know very few effective marketing tools (actually, there are more than 5,000 of them). Mastering the best marketing techniques out there is a measure of success for any business.

“When you work with Storyline Marketing you not only understand how we increase conversions with our strategy. You learn something new about your customer base you never knew existed as they express themselves on these apps giving you golden information.

John Wick Status is what we call it”, says Shawn.

Stay Positive No Matter What

To reach your full potential, you must become the best version of yourself. Since all people are different, you need to determine your unique measure of success. And in order to do so, you must first get to know yourself better.

“Regardless of the career path you pursue, even if you’re unsure of certain things, give yourself time for split tests and assessments. If it feels right, double down. If it doesn’t, after a comfortable time frame move on, and never assess it as a loss. View it as an adventure you’re traveling on”, says Shawn.

Get Expert Help

Even seasoned business owners admit that they do not fully comprehend the patterns of customer behavior on the Internet. They struggle to keep up with miscellaneous marketing tools required to unleash the full potential of their businesses. This is why they choose to invest in online marketing agencies like Storyline Marketing.

Shawn Severs has already demonstrated his abilities as a skilled media strategist who helps customers grow their businesses. He now wishes to dedicate his life to assisting you in completing a similar mission.

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