The Facebook Face Off: Page or Group?

Of all the social media options, Facebook is one of the great marketing tools because it doesn’t limit characters or the timeframe that posts appear on your page. However, due to of all of Facebook’s features, how would you know which avenue to go down? Is your focus on a business page with ads that are capable of re-targeting? Or will you focus on Facebook groups?

While they each have a unique angle, the group reveals how well your community responds to each other. It offers a tight knit feel of discussion in places where users can show up and have that community all jump to your brand. This is the key ingredient that is essentially missing from Facebook Pages.

A Page is a lot more of, “Here’s my message, here’s my thing, look at this thing, consume this thing,” wherein, it doesn’t have that intermingling of the community members. Although, on the flip side, one of the biggest advantages of Facebook Pages is the viral potential. It all boils down to what works best for your goals.

Arne Giske, who runs an entrepreneur Facebook group for Millennials with nearly 45,000 members. He encourages business owners to pair up Facebook Groups with re-targeted Facebook Ads, citing:

The goal of Facebook’s platform is really for fun and engagement, so if Facebook sees that you are implementing that in your group, Facebook promotes you more often. Same thing with good Facebook ads. If you’re creating good content, you will get crazy results. Produce good quality content that your audience will love. Find out ways on how you can use facebook to your advantage. Play by their rules. Manipulate them if you are to get the result you want.

How Would You Know If the Facebook Group Is Right for You and Your Business?

A really great rule of thumb is having a discussion around your chosen topics. Take a deeper look at your audience to find out what they’re passionate about and what they want to talk about. Give people what they want and what they want to be a part of. Overall, provide people an individualized experience in the community.

How Do You Keep Your Group Engaged?

No surprise here. This is a numbers game. Therefore, you must focus on the number. Target 300-500 members to be in your group. A rule of thumb for engagement is:
  • Understand your audience
  • Get to know your people
  • Value them
  • Make a good impression on your audience by helping them
  • Focus on the relationship
  • Member development is the most powerful thing about Groups
Focus on the above tenets to develop a powerful Facebook group.

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