All the websites want to become popular overnight but that is not possible, many factors affect the ranking of the Website. Search engine optimization is something which many of them who have the cash go for this option, Buy Backlinks, the content of the website should be good, visually the website must look very stunning, and there are many more factors which decide if the website will be hit or not. Here we would try to explore the importance of backlinks for SEO.
What is a Backlink?
When one of the websites is linked to other websites which also refer to incoming links. In simple words, there is a website that shows how to prepare good dishes, but this website links to a blog post that shares the finest microwave oven in the market. Then the website promoting a microwave oven gets a vote of confidence here you can also say a backlink from the website which shows how to prepare good dishes.
So what is the significance of backlinks?
These backlinks play a major role for SEO as they signal to Google that someone is showing interest in your content too and they are trying to link that with their content. Here the importance of both the websites in ranking goes up as the number of visitors goes up.
How to earn more backlinks?
This is an important off-site SEO strategy. They are one of the factors that give a major boost to off-site ranking. There are three simple ways to earn backlinks
- Natural links
If your website is providing very good quality content then be rest assured your website will be promoted by other users in their blogs. For example, we have mentioned about the website which tells about preparation good dishes, if people like the website then they would surely put your website backlink on their website or blogs.
- Manual Links
If two websites have similar content then there are high chances that one of the websites with good content will approach the other website to promote their website. If the content of both the website is good then and very similar then there are high chances that they can promote their own websites too.
For example, a good food website can be approached by a website that promotes the latest kitchenware material such as a chimney, kitchen furniture, different electronic items required in the kitchen. In this case, both of the websites can promote their own website on either of the websites.
- Self-created Links
This is why things get nasty, many of the website managers try to add the backlink in a forum, blogs, online directory, and many more places. But this might backfire as there are high chances of “black hat SEO” will definitely show impact on them which can backfire and the line might get a label of negative impact SEO and they can also be labelled as “no follow” tags.
links can also be bought quickly and without problems on the Prflare website.
Why is there a downfall of backlinks?
Here are some interesting factors which would throw light on this imperative issue.
- Content is the king
It is now being referred to that if your website has excellent content then you would not require any external factor to promote your website. They might trend in Google SEO too this has happened due to the organic process no external factors are involved here.
Another factor which has evolved with the times is that Google has also become smarter and its algorithm cab detect which website has genuine content which is very usefully presented in that website and appearance of that website are also up to mark which makes that website rank high in SEO too.
- Content should be relevant and trending
So here is the trick if your content is very relevant to the current situation. Also, the topic is very relevant according to the current situation then nothing like that. It is bound to trend, if the Google keywords are used correctly used it can draw good attention.
It is important that you should be aware of choosing the content wishfully and cleverly as this can make much of a difference. You should tell your target audience what they are searching for. Being consistent and sharing content on time will help a lot in the long term.
When you are making content for a website you need to make a point that your primary keyword should be searched for a reasonable amount of time. During a particular time of the year, there might be a huge spike due to vacation, key events happening around that time and similar kind of stuff. If you are using these kinds of words it would automatically ensure that you have a good chance in SEO, only the content created by your firm should be good and helpful.
Also, make sure there is no plagiarism in the content created by you, you might fall in deep trouble if you try to copy the content of the other person. If there is some plagiarism you can take the help of some website that would identify the content which should be removed.
It is always recommended to check plagiarism before posting any of your content. If Google finds data to be a carbon copy of some other website then you will be in deep trouble and you can also face legal challenges too. But this can vary from a case to case basis.
Conclusion:
After reading this article you will get to know the importance of backlink, but in recent times it has reduced. If you want to make your website trend in the market you need to be witty and know how to play the game smartly.
If you know which keywords to use, when to use it is very important factory timing should be accurate and it would make a big difference. How much to use is also a skill which you will acquire with the experience. Try to write content which is 100% yours and very helpful to the end-users. If all this is present in a good manner you are bound to trend in Google ranking.
This is a Contributor Post. Opinions expressed here are opinions of the Contributor. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Contributor to disclose. Contributors, amongst other accounts and articles may be professional fee-based.