The commercial real estate industry is one of the oldest industries in the world and is still booming and growing every year. By 2025, the global industry will be raking in an astonishing $4,263.7 billion in revenue, according to a new report by Grand View Research, Inc.
The invention of the internet and social media has given real estate agents a new and massively successful way to market their properties. Brosnan C. Hoban is one real estate agent that has transformed his family’s business in ways never thought possible by using social media and the internet as a marketing tactic.
Following Your Dreams
Brosnan started as a political commentator, but he always knew real estate was the industry for him. He says, “I knew what I wanted to do since I was in high school. I always wanted to join my dad’s business. I learned a lot from my dad growing up in the commercial real estate industry.”
Brosnan got his first real experience in the field of real estate during his internships as a junior and senior in high school. Furthering his experience, he landed a job at Jones Lang LaSalle, one of the top commercial real estate firms in the world after graduating college. There, he professionally developed his skills even more and eventually decided to quit his job and head back to work for his family’s real estate business, Hoban Realty.
Leveraging the Power of Social Media
While working for Hoban Realty, Brosnan recognized social media could put his family’s company on another level. He saw utilizing the internet as a gateway to reach a much larger target audience and began hiring professional photographers to picture his properties online.
Brosnan also began using drone photography as another unique way to showcase his properties to potential clients. Hoban says, “My clients want to feel like they are there without actually being there.” And using drone photography and professional photography tackles that.
Brosnan has been able to transform his family’s real estate business into one that brings in $10 million-plus a year in profit with the addition of using the internet and social media to promote their properties. He says, “I saw potential in social media before many others in my field did, and I leveraged that. Now, look where I am.” His family’s business is thriving and has never been better.
Brosnan C. Hoban’s approach to real estate is unique and has proven to be more than successful. With social media and internet users growing daily, expect this trend to become mainstream in the world of real estate, as more and more people see the potential benefits it may bring to their companies.
For more info on Brosnan C. Hoban and his family business, Hoban Reality, you can follow him on Facebook too.