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How Is Twitch Getting Popular?

Amazon bought Twitch for $1 billion and it was a great move.

As twitch was founded in 2011, it has since then become the largest streaming platform for gaming content and more. In 2014 Amazon bought Twitch for $1 billion and it was a great move. Although there were huge efforts that the other social media sites made to lure top game streaming, Twitch still remains a video game market leader, with a market share of 76% in Europe and America. 

Benefits of Streaming on Twitch

The main and foremost thing that keeps Twitch above all the other sites is the fact that it is streamed live using devices, making the experience between the streamer and viewer as legit as possible. The most appealing thing about is that everyone who lives streams is prone to human errors and the viewers feel as if they can relate to them not being perfect as people and especially millennials, highly appreciate it when streamers keep it real.

This way viewers are also able to see the unique personalities that lead to the most authentic game preview on the web. Also, that this encourages many viewers to try live streaming themselves as well. 

Twitch.tv is a video-game broadcasting and viewing platform where viewers can “donate” to their favourite players. Video game players broadcast themselves playing the game, usually with an audio commentary. A chat box helps them connect with their audience. The platform accepts payments via Amazon and Paypal.

The amazing thing about Twitch is that they stream all kinds of e-sport competitions. Even the small tournaments that they have for the mobile game are also streamed on Twitch. Oftentimes, it is the only platform that streams the event that helps grow its popularity among people. 

Interactivity on Twitch is making it more popular

Moreover, what makes it so popular is that Twitch is very interactive. You can chat with other people and get to know many of the other viewers that are watching the live stream. This makes it very casual as it feels like you have known the people since forever. Streamers also have alerts for things like subscription, follows and donations.

Millions of people are streaming every day so you are destined to find someone you like. Plus, if you get bored of watching someone every day then you can always look for another streamer. 

Twitch Prime benefits for gamers

Prime Day is in the rear-view mirror. In case you missed it, members got access to 21 free games via Twitch Prime, the gaming benefit included with Prime. Fortunately, some games are still available through early August. Beyond special promotions, there are other evergreen benefits included with your membership. Here are a few:

  1. Free monthly Twitch channel subscription

Receive a Twitch channel subscription every 30 days to use on Partnered/Affiliate channels. This includes access to the select channel-specific Subscriber perks that come with a regular subscription such as chat privileges, emoticons, badges and more. If you are a Free Trial participant, you get one channel subscription until your paid membership begins.

Prime Student trials receive a channel subscription only after starting a paid Prime Student membership. If you are a Prime member who has not linked your Twitch account to your Prime membership, you will need to do so in order to use your free channel subscription.

  1. Get Free games every month

Claim a selection of free games every month for you to keep forever. Find out freebies here.

  1. Get Free in-game loot for popular games

Get your hands on rare outfits, vehicles, items and even exclusives for popular games. Check out twitch.tv/prime for updates.

  1. Get Exclusive emoticons

Access emoticons such as KappaHD, ScaredyCat and others, reserved only for Prime members.

  1. Get Expanded chat colour options

Set a chat colour by toggling a set of 3 sliders (RGB). These options can be changed at any time by going to your Prime Settings.

  1. Get a Member-only Prime chat badge

Reign extreme with a unique chat badge, which can also be toggled in the chat settings on any Twitch channel.

Twitch Prime is included with Amazon Prime in the US, Mexico, Canada, Italy, France, Germany, Belgium, Austria, Spain, Japan, Singapore, Netherlands, United Kingdom and Australia. It is also included with Prime Video in over 200 other countries and territories.

Twitch is a community in which people befriend others based on their similar personalities and likes. Everyone enjoys being a part of it, also, the people are very helpful towards each other and you can always come up to them for advice, tricks, new ways of gaming etc. Twitch makes the subscribers feel like they belong there. 

So Effectively building up their affiliate listeners and subscribers allow streamers to develop a highly desirable ‘Twitch Partner’. A Twitch Partner gets numerous perks, including extra emotes, 60 days of past broadcast storage, dedicated monetary support and the ability for fans to subscribe to their channels.

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Written by Johnny Lee

Internet Entrepreneur | Digital Marketing Expert | Marketing Consultant | Stock Market Enthusiast|| Founder & CEO at Mag Media, based in California.

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