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How The Gig Economy Landscape is Changing For Freelancers

More and more people are turning their attention to freelancing opportunities with the rise of people-centric platforms like beBee.

Freelancer
Photo by hitesh0141 on Pixabay

Freelancing has existed for many generations, but it is now enjoying greater success than ever before. The digital era has seen the industry soar to a value of $347bn and is now on its way to becoming the dominant workforce – something that experts predict can happen in the US in 2027.

It is undoubtedly the most exciting time for existing and prospective freelancers who want to utilize the gig economy. Unsurprisingly, the landscape is evolving in many ways. Here are some of the key features to consider.

It’s Growing At A Rapid Pace

The gig economy hasn’t only become a massive industry over recent years. Crucially, it continues to grow at a rapid rate – currently showing a CAGR of 17% – and displays no sign of showing down in the years to come.

As per the New York Times, Upwork’s Hayden Brown explains that WFH models have changed the game. She says: “We heard from our team members that they didn’t want to come back into it. They are working from home, and it is working so well for them.” 

In this instance, WFH has altered the company culture for traditional employees. But it has also highlighted the potential of freelancing for individuals looking to regain control of their careers. Not least because thousands of employers now use freelancers in some form.

It’s Becoming Increasingly People-Centric

Advanced technology has played a pivotal role in the gig economy’s journey up until now. Computer algorithms have helped freelancers find roles and employers find contractors. Data still plays a central role, but the arena is now people-centric.

Platforms like beBee realize the need for a human connection between freelancers and employers. CEO Javier Camara explains: “While most job portals and career platforms focus on the company (and logos) and the jobs, we focus on giving value to the freelancer by giving them the primary voice on our platform where they can showcase their talents and gigs to their local market, nationally, or even internationally.” 

As the freelance workforce grows in number and authority, the demand for people-centric business relationships via the gig economy is clear. And it has created a far easier transition for new freelancers.

It’s Creating A Truly Global Network

Digital channels have opened several new doors for freelancers. Perhaps most tellingly, though, it enables them to find work from employers around the globe. Likewise, recruiters can tap into a global network of talent in a mutually beneficial way.

The globalization of the gig economy has been further highlighted by the fact that decentralized crypto payments have become a thing. This has removed some of the obstacles for freelancers looking at international opportunities.

Global opportunities have enabled freelancers to tap into new markets, meaning that their skills can be suitably paid even when there isn’t a calling for them in the local area. It can be enjoyed without the need for relocation.

Workers have considered the freelancer path for many years but they now have even more reason to do it. While the competition to land roles can be tough, people-centric platforms enable the best candidates to stand out in style. In turn, they can unlock increased earnings while simultaneously creating a better work-life balance.

Social Marketing Solutions

Written by Social Marketing Solutions

Social Marketing Solutions, LLC, (SMS) is located in historic Old Town Fort Collins, Colorado, servicing clients locally and nationally. SMS specializes in online branding utilizing today’s latest social marketing tactics to tell your organization's story to potential customers, making it easier for them to find your website and purchase your products or services. We help you develop your online presence and drive engagement by using our proven social marketing techniques. Our solutions will increase your company's leads and drive profits.