Instagram is an app both addictive and prone to a sense of unreality. Pictures are too perfect, lives too rehearsed, settings too manicured. Many influences would have their followers believe that everything about them is flawless.
Jaclyn Singletary Gibson says enough. “My life isn’t perfect,” she laughs. “It’s wonderful and messy and a blessing and a struggle. Just like everyone’s. But it’s not perfect.”
Her Instagram bio says, “More of Him, less of me,” referring to her faith, a recurring theme in her content. Her pictures are beautiful – aesthetically pleasing, taken by a trained eye, well-balanced, in comforting tones of beige and gray. So sure, on-trend and well-balanced; but there’s a strong, bright thread of realness throughout all her social media.
Content for the Everyday Woman
Jaclyn isn’t afraid to post pictures where her gorgeous hair is a bit out of place, or where she’s relaxing in oversized sweats, or grinning candidly for the camera without being worried about a carefully cultivated pose. She posts both stunningly chic outfits and stretch marks. Nothing is off-limits.
“My content is for everyone,” Jaclyn shares. “I’m myself, always. I think all women should feel free to be themselves.”
Her content, based on the sometimes not-so-fun reality and depths of marriage and motherhood, includes humor, the ups and downs of being a parent, and even fashion advice and style inspiration for the everyday woman.
Gibson has gained a large following for being someone who says what we’re all thinking:
“I talk about things that not everyone loves to discuss but that we’re all going through,” she says.
Her images and videos are both relatable and vulnerable, showing her as a devoted wife and mother who is willing to tackle tough issues that today’s women all face.
“My goal has always been to share openly,” Gibson says, “especially about things that are tough to talk about – sex, conflict, finances, and relationships in general.”
Her following of 250k+ on Instagram and 79k+ on TikTok shows that people gravitate toward her realness, openness, and willingness to be vulnerable about all aspects of her life. Gibson strives for authenticity in what she describes as “a space filled with a lot of fake!”
Reminding Women That They Aren’t Alone
“I always want to be as real and open as possible,” Gibson states. “I want to always remind women that whatever you’re facing, whether it’s body issues, marriage problems, parenting difficulties – you aren’t the only one, and you are not alone.”
She brings up issues that many women struggle with but often aren’t comfortable talking about. “I made a video about an encounter with a gorgeous woman that I felt an unexpected attraction to,” she confesses. “I’m married (to a man) and have kids but it was just this overwhelming feeling. I think a lot of women experience this type of thing but we often don’t talk about it. It’s still considered ‘taboo’. But I’m not afraid to open up.”
This is why women and girls are flocking to her social media accounts. She shares celebrity crushes, crazy parenting moments, and funny, sweet, touching, and frustrating marriage moments.
Gibson strives to be an example of someone secure in herself, someone unafraid of being honest about life’s hardships. She feels strongly that women should feel free to be themselves: “You don’t have to look and act and dress and talk like everyone else,” she insists. “Who are you? Look inward and know yourself so you can be confident showcasing your true self to the world.”
She leads by example, posting content about things that most are afraid to share. She shares makeup struggles and successes, her favorite morning routines, how she hates wearing bras, and her adventures in different hair colors. She wears what she wants, says what she feels, and isn’t worried about looking or seeming a certain way.
“There’s no such thing as perfect,” she laughs. “Imperfection is perfect.”
Sharing Loving and Practical Marriage Tips
“I am not scared to talk about the ins and outs of my marriage,” Gibson says. “And people are always going to have their say. There are negative comments. But I’m not going to stop being who I am.”
She shares what she’s learned throughout her marriage and by observing her own parents’ loving 35-year marriage, with nuggets of truth such as making time for intimacy and refusing to even speak the word divorce. “Stay away from absolutes unless it’s 100% necessary!” she shares. “Threatening divorce creates a fear and lack of security in your spouse and makes them feel as if your love is conditional.”
She also stresses the importance of self-care in a relationship and taking at least five minutes at the end of each day to talk about that day with your partner – no phones allowed! “This helps you both stay on the same page day to day,” she says.
Secrets to True Success
In type Jaclyn-style real talk, she shares her ideals about success: “Success is not a destination. It’s not financial. Success is caring more about what you think of yourself than about what others think of you. Every single day we have the choice to live with intention. If you end each day proud of what you accomplished or how you grew, that’s success.”
Her goal is to continue to reach young women and as her follower count grows, more and more people are being touched by her heartfelt stories. She’s passionate about women being the best versions of themselves for their families, spouses, kids, and themselves. “I want to let women know that they are worth the dream life that they can’t stop picturing,” she says, “whatever that might look like for them. I do want to relate that it takes hard work, sacrifice, and not giving into societal norms.”
Contact Jaclyn Gibson via e-mail: email@example.com