If you doubt the importance of customer engagement, consider the fact that recent Gallup research indicated that engaged customers raised revenue by as much as 23%. Now, think about just how crucial that is to your business’s success. Imagine being able to raise your profit margin by that much! At this point, you may be wondering why customer engagement is so effective and how videos can promote customer engagement for your particular company. It’s easy once you understand what today’s consumer is actually looking for.
A Picture Is Worth a Thousand Words
For the past several years, it has been a well-known fact that today’s consumer is looking to actually build a relationship with brands they deal with. Millennials are especially reluctant to deal with companies based on such things as deals or special promotions. Instead, they want to know the faces behind the brand. This is where video production comes into play. What better way is there to introduce your team to the world than through a professional video?
Here you can highlight key players such as founders, managers and even sales and tech specialists. This is especially helpful if you are marketing to a local area. Consider for a moment a market the size of Miami-Dade. If you want to engage customers who live and work in the area, it pays to use the services of a Miami video production studio that knows the area and the market.
Open the Dialogue With Social Media
Videos can also enhance engagement on social media. Think back for a moment to the sheer number of videos that have gone viral in the past year. Once posted on YouTube or Facebook, the potential for viewing is literally unlimited. However, here we are talking about engaging customers to grow your business. Social media gives you a platform to literally interact with your audience.
The one thing to keep in mind is that you will need to interact with them or you’ve defeated the purpose of using video for customer engagement. It’s not very engaging to carry on a one-way conversation, is it? Once you start getting comments and shares, it behooves you to respond to those comments. If you don’t have the time, hire a marketing team that will keep the posts going and your videos alive and shared.
Show Them What You’ve Got
Finally, one of the most effective ways to engage customers is through video demonstrations. How many times have you ordered a new product only to be completely at a loss to assemble it or operate it? If you want to engage your customers and keep them happy, show them what you’ve got!
YouTube is especially effective for demo videos and as one of the leading social media platforms, second only to Facebook, this is where you will likely get a ton of comments and questions. That’s the key to engagement in a nutshell. Not only will you be keeping current customers satisfied, but all that media attention will almost always capture an even larger audience. There’s nothing better than a satisfied (engaged) customer when it comes to marketing your brand, and you can take that to the bank!