Logan Paul’s Maverick Club is Genius, Here’s Why

Logan Paul is pioneering the subscription service model amongst influencers

Image sourced via: imPaulsive Podcast / YouTube

Logan Paul is an American YouTuber, internet personality, podcaster, and boxer who has built a business empire through his various endeavors. Paul is known for creating one of the internet’s most thought-provoking and entertaining podcasts along with being the face behind Maverick Clothing. In an effort to create a more tight niche, connected community of die-hard fans, Paul created the Maverick Club. The YouTube star describes the exclusive pay-per-month club as “his inner circle.”

What is the Maverick Club?

The Maverick club is an exclusive group of Logan’s most loyal fans that have access to behind-the-scenes content that your typical subscriber doesn’t get to see. In joining the Maverick Club, fans get access to “exclusive, uncut content, to real-life hangouts, insane giveaways, limited edition Maverick Clothing, site-wide discounts, free shipping, and a ton more” according to the site.

How much does it cost?

According to the Maverick Club’s website, you will be charged $19.95 on the day you sign up and then again every 30 days until you cancel.

Why is exclusive content such a draw?

Joining Logan’s Maverick Club offers the subscribers a more intimate experience which is not included on free entertainment platforms such as YouTube. Die Hard fans can never get enough of their favorite influencers’ content, am I right?

Why Is the club a brilliant move?

Paul’s Maverick Club is a genius business move on various fronts. Not only does the subscription service help Paul build an even stronger fanbase but it gives him his die-hard fans information. Once a user is signed up, the Maverick Club now has access to the names, ages, and contact details of his most loyal fans. This information is extremely powerful as a marketing tool to send out mass emails for future merchandise drops, boxing matches, and other possible ways to get fans to re-engage. 

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Written by Brendan Cox

Brendan Cox is an American entrepreneur specializing in influencer marketing and social media. He is a driven entrepreneur looking to help businesses and influencers leverage social media to the fullest extent. Under his leadership, Business Blurb has grown exponentially and became the fastest-growing Entrepreneurial Media company.

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