Logan Paul is an American YouTuber, internet personality, podcaster, and boxer who has built a business empire through his various endeavors. Paul is known for creating one of the internet’s most thought-provoking and entertaining podcasts along with being the face behind Maverick Clothing. In an effort to create a more tight niche, connected community of die-hard fans, Paul created the Maverick Club. The YouTube star describes the exclusive pay-per-month club as “his inner circle.”
What is the Maverick Club?
The Maverick club is an exclusive group of Logan’s most loyal fans that have access to behind-the-scenes content that your typical subscriber doesn’t get to see. In joining the Maverick Club, fans get access to “exclusive, uncut content, to real-life hangouts, insane giveaways, limited edition Maverick Clothing, site-wide discounts, free shipping, and a ton more” according to the site.
How much does it cost?
According to the Maverick Club’s website, you will be charged $19.95 on the day you sign up and then again every 30 days until you cancel.
Why is exclusive content such a draw?
Joining Logan’s Maverick Club offers the subscribers a more intimate experience which is not included on free entertainment platforms such as YouTube. Die Hard fans can never get enough of their favorite influencers’ content, am I right?
Why Is the club a brilliant move?
Paul’s Maverick Club is a genius business move on various fronts. Not only does the subscription service help Paul build an even stronger fanbase but it gives him his die-hard fans information. Once a user is signed up, the Maverick Club now has access to the names, ages, and contact details of his most loyal fans. This information is extremely powerful as a marketing tool to send out mass emails for future merchandise drops, boxing matches, and other possible ways to get fans to re-engage.
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