If you’re well-versed in the world of social media and how it has become a major contributing factor into growing businesses, you know it’s no cake walk but there are some who are prodigious at what they do and Mayur Patil is one such individual. At just 21, Patil has been making heads turn in the world of digital media. He started his career at Bella Thorne’s media company, 10PM Curfew. He led growth and strategy where he built two of the most popular TikTok channels, @Style and @Girls, to over 11 million followers.
Being tech and media savvy, Patil has a natural knack for knowing what trends in the world of social media and how to capitalise to make a business grow. Talking about how he uses TikTok as a business platform, Patil shares, “TikTok is one of the largest growing social media platforms with over 800 million active users. There’s a continuous change in how people consume media and for now the most effective method is video content.” He further shares, “Not a lot of people have tapped into the potential of TikTok and to do it properly, one needs to do extensive research and stay up to date. Doing that and aligning the goals of the business with current trends is how we direct traffic towards the company.”
Patil is also exceptionally skilled at using social channels, SMS lines, and email subscriptions to generate traffic. In a previous interview, Patil was quoted saying, “COVID-19 has taken a toll on all of us in one way or another. It’s been personally rewarding to have helped people to cope with the stress and stay happy in quarantine by creating TikTok channels that have proven so popular. I think the numbers speak for themselves.”
Keep an eye out for the young entrepreneur as he scales his way to the top in the world of social media.