With the advent of new technologies and the rise of the Internet, every small or large business firms are making their online presence, leading to fierce competition among businesses. While describing the level of competition in digital marketing, Global Head of Tech Vision & Strategy at HP Doug Warner says, “In the world of Internet Customer Service, it is important to remember your competitor is only a click away.”
Today, it is almost impossible to find things or services that won’t sell online. With the help of mobile phones and the Internet, we can do hassle-free shopping from the comfort of our homes.
As businesses face tough competition from rival companies, having a professional or an expert who can manage the business’s online presence and help it thrive in the contemporary economy has become an absolute necessity. Therefore, it is the perfect time to kickstart your journey for a lucrative career ahead with a course in digital marketing in Montreal, Canada.
Scope Of Digital Marketing In Canada
Canada has witnessed significant growth in digital advertising and marketing. This country has a very high internet penetration with over 33 million internet users, according to data published by Statista. The data also suggests that the number of Internet users is expected to increase by 34.7 million over the next four years.
Additionally, social media platforms have become a hub for businesses as it has a large number of consumers. According to Statista, more than 25.35 million people in Canada have a presence on various social media platforms like Facebook, Instagram, Snapchat, Twitter, and WhatsApp. As Canada has the most connected populations, businesses take the help of social media platforms to reach their target audience.
At the same time, social media platforms such as Facebook and Instagram provide an online marketplace for sellers and buyers. On these platforms, businesses sell their products and services through several marketing gimmicks.
Now, when you have learned digital marketing scopes in Canada, you must be willing to learn the most important things about digital advertisement. So, we have curated some important points you must know about digital advertisements.
The Most Important Thing About Digital Advertisements
- Digital advertisements are incredibly effective- Digital Advertisement is one of the most powerful tools to reach your target audience through various devices and channels at a particular point in time.
- Digital advertisements take the help of Artificial Intelligence and Machine Learning- With the use of Artificial Intelligence and Machine Learning, businesses utilize Big Data to gain insights into potential customers.
- Digital advertisements can create a huge fan base- Visual representation of a product or service leaves a profound impact on the consumer’s mind. Thus, it can convert your potential customer into payers.
- Digital advertisements are a long-term strategy- Today’s buyers are way more aware than one can think of. Therefore, it requires a well-made strategy to intimidate them.
Undoubtedly, digital advertising is the present and future of the modern business industry. So, make yourself more employable with a Digital Marketing and Social Media course in Montreal. Apply now!