Today Paarth Natani, shared with us how his company actually acquires clients. He has a Digital Media marketing agency which helps many local businesses in US & UK with customer acquisition using Facebook ads.
Paarth Natani shares some of his secrets:
1. Target the ones who can pay
When starting a marketing agency, the most primary factor is finding The Right Market, for your services. At the end of the day, it doesn’t matter what you are saying, if you aren’t saying it to the right people. This can be a daunting task, but nothing is impossible! I would suggest you to always target those who would be willing to pay without much of a pinch in their pockets; Personally, I would suggest you to target developed countries, such as USA and UK. These top tier countries, will always offer you more opportunities and higher convertibility of clients, than any developing or under-developed country. Once you decide the country, the next step being a deeper classification of target audience in that country.
2. The social media platform does not matter.
You can use any social media platform to reach out to business owners but always remember, you should not send hundreds of dm’s or messages in their inbox. The more you try to automate it, the more it will be difficult to get clients.
3. It is less about you and your services and more of them and their success.
Tom Fishburne, once said and I quote, “The best marketing, doesn’t feel like marketing.” And this has been something that I try to achieve every time I get on call with a potential client. You have to make sure that your conversation should be more like a friend talking to a friend and less like a man talking to a salesman. You have to find a way to market yourself through a natural conversation and not as an intrusion. You have to make the client realize “Why he needs IT?” and not, “Why he needs YOU.” I promise, most of the times, after keeping that phone down, the thought of why he needs IT, will lead him back to YOU. Because, YOU were the one who made him realize it as a friend, in the first place.
4. Be consistent in delivering value.
When you start a conversation with a potential client, always start with value and having them in mind. Give value for free, for eg- give some tips on how they can fix some things with their social media or their website. Just keep giving them value until they ask you to help them with their marketing.
These, were some very basic principles that one must imbibe in their marketing agency. It may take time to perfect the process, but slowly and steadily, with every experience- failed or not, you will learn and improve. Learning is a never-ending process!