Tiffany Gaines, 41-year-old founder and CEO of digital music distributor SS Global Entertainment, is making headway in the digital space of music and is standing strong as an advocate for musicians on learning the strategies of how to grow as well as earn independently.
The business model is simple. An artist or label sends SS Global their music digitally; the file is entered into a system, automatically converted into the proper format, and pushed out to over 600 online and mobile retailers worldwide.
Contrary to the success of physical distribution, where most major labels and their subsidiaries had control of the music’s outcome success, the digital distribution realm of the industry has since taken over and leaves physical distribution as a relic in the past.
In an era where bands and musicians can sell unlimited songs or albums a year by releasing their projects straight to iTunes, as well as have the project streamed indefinitely at online retailers such as Spotify, Amazon Music, and Tidal, it’s no wonder why the advancement of technology has caused not only those who are aspiring to become household names to shift, but also those who have seen success throughout the years to conform to the waves of advancements so as to stand against the tests of competition.
For the last decade, SS Global has been signing artists and independent labels to its distribution network. While most distributors restricted artists and labels with three- and five-year deals, SS Globaloffered non- exclusive agreements with incentives and resources as well as ongoing opportunities backed by a lifetime access without any annual or additional fees associated.
SS Global, which distributes and consults for over 65record labels, including Amada Records, Freeway Rick Ross Music Group, Hood and Associates, all of which have distributed acts such as Chris Brown, Lauryn Hill, Wyclef Jean, Missy Elliot, E40, Moneybagg Yo, Kurupt of Tha Dogg Pound, just to name a few and since its conception has sparked revenues by several tens of millions of dollars to date.
“Another ten years from now, when we’re sitting on the top of the world and I’m still owning 100% of the company,” Gaines says, “I can’t wait to look at the remaining major labels and their subsidiaries to say that “Sharing Success” and caring about the creators of music is possible when everyone works together for the benefit of all to succeed.
In fact, it doesn’t have to be only those at the top who earn while the talent continues to get the short end of the stick. Our business model and company motto along with our continuously thriving independent creatives are living proof that we have and will continue to thrive as a company set to impact the independent scene exponentially.”
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