Influencer marketing has become a buzzword in the world of marketing, and there are plenty of good reasons for that. Take one look at a few influencer statistics and you’ll quickly understand why brands are […]
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7 Tips for Entrepreneurs to Scale Their Business
Every entrepreneur wishes they had more time and money to fuel the growth of their start-up. But as you desire more time, balancing life in terms of family, friends, and business becomes a bit overwhelming. […]
How Real Estate Agents Can Use Instagram to Boost Their Business
Instagram has become one of the most widely-used social media platforms on the planet. Since its launch in 2010, the platform has grown exponentially, attracting both personal users and businesses from all over the world. […]
How to Build a Business That Expresses Who You Are
Let’s face it: even if you only have a few years of professional work experience, you actually have the skillset to start your own business. Working gives you a lot of perks, but so does […]
12 Common Barriers to Authenticity Leaders Can Overcome
As a business leader, authenticity is crucial. It helps you connect with your customers on a personal level and form genuine relationships with others on your team and in your industry. However, there are many […]
5 Key Trends to Pay Attention to at Staffing World 2019
Staffing World is back, bigger and better than ever before. As visitors prepare to visit this expansive, immersive expo from all corners of the globe, here’s a glimpse of the top trends to look out […]
How to Attract Customers to Your Startup (When Nobody Knows You Exist)
If you want to grow your startup into a successful business, you’re going to need some customers. But building brand recognition is hard — especially when no one knows you exist. Chances are, you don’t […]
How a Startup Can Stay As Efficient As Possible Even When Experiencing Sudden Growth
The sudden expansion and growth of a startup that is not prepared can stunt that growth, leading to the ultimate demise of the business. Companies that do not stay true to their core values with […]
3 Ways Entrepreneurs Can Embrace Failure
Being an entrepreneur isn’t easy. You’re chasing a dream, finding investors, managing your team, grinding every day–no wonder you’re at high risk of burnout. Even after all your hard work and preparations, you’re inevitably going […]
6 Qualities of Viral Video Content on YouTube
YouTube is now the second-largest and most visited search engine on the internet. Many marketers nowadays have capitalized on this opportunity to promote products, generate leads, and increase sales through viral videos. But what does it […]
How CEOs Can Differentiate Their Products in a Crowded Marketplace
Marketers sell breakthroughs when they’re really not. It’s an attempt to differentiate while the underlying product remains similar to the competition. In the case of marijuana, it’s been smoked and used as a household product […]
Data Breach: 3 Ways to Protect Yourself Before It Gets Too Late
Protection of data is as important as the data itself. What use is the data collected or generated if it is not safe for usage? A data breach is a huge phenomenon, capable of crippling your […]