A lot of people have been talking about the rise of using video in marketing, especially on social media. These “experts” claim that every business needs to be on Instagram TV, YouTube, and Tik Tok to connect with their customers. We at Boost Media agree with this sentiment, but we also think that these platforms will grow beyond comprehension by 2022.
A full-blown video marketing strategy is becoming an “essential part of any solid marketing campaign”. That’s because view counts on videos have exploded at a record pace. A whopping 14.3 billion visits per month have been clocked on YouTube alone, accelerating faster than ever before. If you thought that video was just for entertainment, think again.
It means that in the next few years, you’re going to have to start using video if you want to be taken seriously as a business.
There are three main reasons why: trust, reach, and authority.
Trust
When someone sees you on video, they feel like they know you better than if they only saw your name on a page. It gives them a sense of familiarity and brings them closer to your brand.
Video is great for building trust with your audience because it’s personal. It gives them a sense of familiarity and brings them closer to your brand—and not just through text or images on a screen. Videos can be much longer than other types of content; they can be up to 5 minutes long if you want them to be (although shorter videos are usually better). And they provide an opportunity for people watching them to interact with the content in ways that other types of content don’t allow—by clicking through links or leaving comments right on the video itself.
Reach
Video content is more engaging than text-based content because it uses all five senses; this makes it easier for users to process what they’re reading and understand what’s being sold or taught.
It gives a bigger window to go viral than other types of content, so they give your business more exposure than other forms of media do. This means that not only does everyone see your video once when it’s posted online—they see it multiple times because other people forward it along to their friends and followers too.
Authority
Finally, videos establish authority in your industry by demonstrating expertise through storytelling and showing off what makes your brand unique among competitors. Videos help build trust and credibility with prospective clients, which makes them more likely to turn into paying customers down the line. Video content has the power to influence people more than any other type of content out there.
The potential of video is undeniable. But it’s also a fairly complicated topic, and there are a lot of factors to consider—practical applications as well as ethical considerations.
Businesses need to consider how they want to convey themselves on the web if they want to appeal to the masses as video is increasingly becoming a key facet of search engine optimization, and using it to promote your business is only going to become more important. It might be difficult for some small businesses to make it work right off the bat, but if you don’t give it a shot you could be missing out on potential leads.
For those who want to learn more about the benefits of video content, we suggest heading over to Boost Media Agency to get your business on the next frontier.
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