Top 3 Factors That Affect the Traffic of the Website

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There are more than 4 billion searches are made through the Google search engine every day and more than 35% of these are considered as new search terms. This is why more than 45% of the advertisement revenue is dependent on search engine marketing. As website owners try to find new ways to improve the traffic of their website, some crucial factors affect both the web traffic as well as search ranking. 

There are hundreds of factors you need to consider so that they don’t affect your web traffic. Fortunately, not all of them will have a direct impact on your website traffic. However, that doesn’t mean you should neglect the importance of your webs traffic. 

A website is one of the most important parts of your business you need to take every necessary step to improve the traffic. This way you can generate sales and revenue. Here are the top 3 factors that affect your web traffic. 

Search Engine Ranking

Most online customers visit a website through popular search engines like Google, Yahoo, or Bing. When your website has a higher search ranking on these search engine platforms, the more traffic your website will receive than the others. However, increasing the search engine ranking of your website is a difficult and time-consuming task. You can implement search engine optimization to improve your website’s search engine ranking.

As per Alterendeavors, SEO can increase the quality and quantity of traffic to your website. Make sure you use the appropriate keywords that your target audiences are looking for. Apart from that, include the name of your website in the local business directories and use high-quality website links on your content. Search engine optimization is an ongoing process and you have to be patient to leverage its benefits. When you successfully rank your website on the first page of the search ranking, you will notice dramatic growth in your web traffic. 

Webpage Loading Time

The average online customer spends less than 40 seconds on a website before visiting another site. If the loading time of your website is slow, it will take too much time to load the content. This is one of the most common reasons businesses lose customers and ultimately, fail to improve their website traffic. Make sure you visit your business website to determine the time it’s taking to load the content. If the webpage is taking too long to load, make sure you improve the speed of your website through various optimization. An effective website won’t take too much time to load. 

If you want to determine your web traffic, consider using a web page traffic checker

The Layout of Your Website

This is one of the most common factors that affect web traffic. The length of your webpage needs to be short so that your customers can easily visit the content they want. If you overwhelm your customers with pop-up ads, they might not return anytime soon. If your website contains multiple pieces of information, break them down into multiple pages. You can include advertisements on your website to promote your business, but make sure it’s not distracting the users from the main content. A moderately designed website will affect the search engine ranking and overall traffic of the website.


These are the top 3 factors capable of affecting your web traffic. It doesn’t matter how good products and services you offer, if the traffic of your website is low, you won’t be able to promote your business. This will have a huge impact on the overall revenue of your company. 

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