Top 5 Ways to Utilize Google Trends for Keyword Research

For the most effective Keyword research, it is always helpful to use Google Trends. Your goal is to stay relevant with your searches and ensure top ranking with the proper implementation of the Keywords. Most of us opt for using Google Trends to check the interest of the given Keywords.

However, many of the SEOs never opt for utilizing the relevance of this useful tool which leads to poor search rankings. Utilizing Google Trends for making the research of the Keywords more effective helps a page with better ranking. Here is how you use it for your Keyword research: 

1. Consider the seasonal trends for creating the content at the right time: 

If you properly look at the keywords, you can realize that the search volumes of some of the Keywords get affected on a seasonal basis. For example, if you are searching for a monsoon-based product, then you can see it in the search query with the improved rank during June in the US and in December in Australia.

This is considered the rainy season in these countries, which makes people start with searching more about the products to stay ready to welcome the season. So if your business is dependent on the season, then you need to opt for a quick estimation of its peak by analyzing the Google Trends search queries. 

2. Find relevant and trending topics: 

Using trending searches can give you more significant traffic to your content if you focus on creating more valuable content with it. For example, if you are running a fashion blog about the glamor world, then checking all the trending searches related to fashion is going to give you insight into the trend. You can use the trendy fashion searches as an opportunity for highlighting it through your topic, which is going to help you to get better results with an enhanced traffic ratio. 

3. Avoid any kinds of Keyword Unicorns while checking for data- skewing for the spikes in popularity: 

If you are focusing on a good topic for your content, then don’t opt further if you haven’t yet checked that topic with Google Trends. There is no point in wasting your time creating content on failing topics. While you choose primarily two topics for writing up your next content, you can see that the Keyword Difficulty for both of your topics is similar.

However, that does not mean the monthly search volume for both topics is going to be the same. There you can spot a massive spike in one topic, while the other one is having a dropped off the spike. Thus utilize the Google Search Trends properly before you decide to start with your content.  

4. Use Google Trends data to plan for your content calendar: 

Create a content calendar for the upcoming topics you are going to work on. For this using the Google Search results is going to help you more beneficially. For example, take the term Oscars. If you look at the search results regarding this term in the Google Trends data, then you can see the occurrence of the peak roughly during the beginning of March every year, as oscar takes place in the March of every year. Soif you are running a film blogging site, then you can mark this in your calendar for content making. 

5. Make use of the related queries for new keyword ideas: 

Google Trends can come up with the queries people also search for when they search for your term. For example, if people are searching for sunglasses, they are also going to search for Gucci, RayBan, etc. This is not only going to offer you a better opportunity for finding more Keywords, but also it is going to help you to understand the needs of your prospect. 


To make your Keyword research more valuable the Google Trends perform in a more useful way. All you need to do is utilize it properly for your content and use it as per the suitability while maintaining the proper density in your content.

This is a Contributor Post. Opinions expressed here are opinions of the Contributor. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Contributor to disclose. Contributors, amongst other accounts and articles may be professional fee-based.