The popularity of Instagram is growing amongst many brands. Most of the business owners are prioritizing Instagram over other social media platforms to enhance their online presence and build an engaged audience base.
If you think that you’re Instagram presence isn’t too strong to stand apart from your competitors, you need to learn some skills. Those skills will undoubtedly sharpen your strategies and ultimately you’ll be able to get more followers on your Instagram profile.
Remember that there are thousands of Instagram accounts that are trying to get more followers. Even though the competition on Instagram is high, if you manage to follow some tips, you’ll able to get ahead of them.
In this article, we will discuss the top 6 tips that will help you to get more followers on your Instagram account.
Optimize the Username and Bio
Your username and bio are the most important factors to determine your Instagram presence. When creating a username, make sure you’re using memorable and simple words rather than complicated emojis and symbols. However, these elements can also work but it will take time.
Your Instagram bio space is another important area. Remember that the objective of your bio is to let people know about your personality as well as the brand’s image. The bio space is small but it’s extremely beneficial to attract new users.
You can use a call-to-action button so that the visitors can also go to your website. Additionally, you can use hashtags, emojis, and other details to make your bio interesting.
Engage with Your Followers
You already know that engaging with your followers enhances the online presence. Many businesses assume that the interaction process on Instagram is automatic. So they stop interacting with their followers. This is the main reason why they lose followers.
Here are some things that you need to do while engaging with your followers:
- Like the content they upload
- Always respond to the comments on your post
- Leave appropriate and appreciable comments on their content
- Follow relevant influencers
You need to do these activities every day. This is a great way to boost your activity level on Instagram. When you reach out to others, you’ll notice the growth in your followers.
Don’t Forget to Optimize Your Captions
Although Instagram users will determine the quality of your content based on the photos and videos you upload, your captions are also important.
Captions can boost the effectiveness of your images and videos by adding emotions and context. Additionally, the captions can convince your followers to take action.
Remember to write casual and friendly captions. You can include emojis so that your captions can convey both the message and emotion.
You can also include hashtags. This will boost the visibility of your content. Users who search by the hashtags on Instagram will be able to see your posts.
If you feel that optimizing your caption isn’t working, buy 10 Instagram followers and likes.
Know Your Followers
Your audience is the main source of motivation behind the content. Learn more about them so that you can know which type of content will be relevant for them.
The best way to learn about your audiences is by visiting their Instagram profile. When you do that, you’ll be able to see what type of content they are uploading. This will make you familiar with their preferences.
Additionally, look for the people they’re following. Are they following Instagram accounts that convey a serious message? Or are they following accounts that upload funny content? Determining this will help you to know about your followers.
Use Appropriate Hashtags or Create One
Hashtags work as a ‘label’ for your content. So, when other people search with specific hashtags or information, your post will show up in their search result. As per INC, you can use some third party tools to find the perfect hashtags for your posts.
However, you need to research since can boost the exposure of your content only when you use the right hashtags.
If your business sells gaming consoles or graphics cards, hashtags such as #games will be appropriate. But, if you focus on reaching a more specific audience, you need to use niche hashtags.
Another approach is to create branded hashtags. Creating branded hashtags is easy as you just need to use your brand’s name. However, remember that custom-made branded hashtags will take time before they start enhancing the exposure of your content.
Use Instagram Features like Reels, Stories and Live Videos
There are tons of ways to create Instagram content. No matter what you choose to upload, make sure your content is interesting as well as attractive. Only then you can witness the growth in your followers.
You can choose Instagram stories to upload your content. However, don’t forget that contents on Instagram stories aren’t permanent. They will be disappeared after 24 hours. If you want to prevent this from happening, try to highlight the stories so that they can stay in your profile.
Instagram reels or IGTV is another great option to upload video-based content. If you think that Instagram story isn’t enough, you should use IGTV where you can upload longer video content.
Apart from that, Instagram Live is also beneficial to boost followers. Not only it helps you to interact with your followers in real-time but also boosts the discoverability of your profile.
These are the 6 tips you need to keep in mind if you want to boost your followers on Instagram. Remember that Instagram is solely based on visual content. Hence, your post must be appealing as well as meaningful. No matter how attractive content you upload, if they fail to tell a story, your efforts won’t work. Collaborating with famous Instagram influencers will also help you to increase followers.