If you want to bring more exposure to your brand online, then you need to be on Twitter. While Twitter is one of the best platforms to have your brand on, it’s also one of the hardest.
This is because you need to put out a large volume of content to keep your followers on Twitter, compared with other social media platforms that require less. The key to Twitter is to figure out how to keep your followers hooked to your content and produce that content in a highly productive way.
With this in mind, let’s talk about how to use Twitter automation without sabotaging your brand.
Why Twitter Automation?
So, why Twitter automation, then? Because it’s an effective, efficient way to make sure that you’re keeping up with your busy social media schedule, especially when you’ve got a brand to run as well.
The concept of automation is being able to deal with the engagement side of things so that you can have more time to run the brand and come up with new content.
When companies like Twesocial can help you grow your following, you can free up your time a little bit to focus on the bigger picture.
Twesocial is one of the most effective ways to grow your Twitter presence. Their smart, simple features can get you where you want to be, and they even come with a personal account manager who can run everything for you.
What to Avoid With Automation
So, what should you be avoiding with automation, then? There are a lot of companies out there that you can trust like Twesocial, but then you’ve got others that you can’t.
One of the things that you should try and avoid completely is automation services that cover everything because you don’t want everything to go on autopilot. You still want your engagement to have an essence of humanity to it.
Let’s take a look at what you need to avoid when it comes to automation.
- Being Too Robotic: you’ve got to make sure that you avoid coming across as too robotic. Remember, your customers want to be a part of a community, and they want to feel that they’re interacting with a brand that is composed of humans, not robots. The more personality your brand has and the more relatable it is, the better your users will respond. Twitter users feel more connected with brands that interact with them actively. So, use automation where it counts, but try to keep it to a minimum.
- Public Faux Pas: while automation tries its best, there are times that it falls short, and one of these times is failing to get the timing right with your upcoming scheduling. This means that if you accidentally say the wrong thing at the wrong time on your social media, you could end up with a PR disaster on your hands. You’ll need to spend extra time backpedaling from your mistake that you could be putting into your business instead.
- Lack of Customer Engagement: posting tweets at the right time every day is inherent to getting it right with your existing and hopeful client base. However, if you are posting a lot of tweets throughout the day, but you don’t have someone who can interact with engagement on the posts, you’re setting yourself up for failure. Most of the people that use social media to buy from brands these days expect to get a pretty quick response, so it’s up to you to make sure that you’ve got someone who can do this. Automation can’t handle this side of things sufficiently.
Using Automation the Right Way
Twitter automation, when used in the right way, can boost your brand’s exposure, and increase your social proof without ruining your reputation at the same time. Just remember that it can be used in conjunction with other engagement strategies, but it’s not recommended that you use it exclusively.
Let’s take a look at how to use automation the right way.
- Find the Right Tools: there are plenty of the right tools online like Twesocial that can turn your automation life around without making your brand look too robotic. Remember, Twitter requires a lot of work to build up, so having a company like Twesocial on your side is invaluable. Make sure to use your automation company to help you with the simple tasks while you focus on being at the helm of the more complicated ones still.
- Keep up the Personality: if your brand is already pretty well established, you should have a good idea of what your brand’s personality is. You need to make sure that your brand voice is consistent with everything that you do in relation to it. This includes automation – make sure that you set it up to maintain your brand’s voice, instead of drowning it.
- Be Careful With Your Content: nobody wants to follow a brand that’s always promoting their product. First, make sure that you can figure out what your audience likes to see, and then try to mix things up every now and then so that they can get a variety of different kinds of content from you.
- Keep With a Schedule: one of the best ways to win on Twitter is to make sure that you come up with the optimal schedule, and then stick to it. To keep your audience engaged, you need to be consistent so that they know exactly when to expect a new piece of content. This is where a post scheduler can come in – they can help you come up with that schedule so that you can put more time and effort into your content creation. Remember, you also need to find the time to monitor what’s happening with your account as well – which your Twesocial account manager can assist with, too.
- Listen to What Your Customers Want: as we mentioned briefly above, you’re going to get a much better idea of what your Twitter profile should look like if you listen to your clients. You can do this through analyzing your weekly reports and stats, and figuring out what they like the most, and what they don’t like. It’s also worth spending a bit of time responding to people as well so that they feel included and a part of your brand’s community.
If You Want to be Successful, Be Strategic
As you can see, Twitter is a bit of a hard nut to crack, because it’s somewhat complicated. It requires a different set of rules than other platforms out there, so it might take a little bit of getting used to.
This is why it’s so important to find a high-quality Twitter automation tool like Twesocial, and then remember to switch things up a bit and not automate everything to do with your Twitter.
Find a healthy balance, learn what your audience wants to see from you, and before you know it, you’ll be reaching new heights with your Twitter profile.
Fact is, automation is a great way to increase your Twitter followers.
Twitter is a gateway to your brand, so make sure that you’ve got the best resources on your side to get you through.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Fred is a BA Business Management graduate who has been living in South East Asia for 6 years. It was during this time that he began to teach himself marketing. He has had a lot of success which he puts down to working smart, and doing as little “work” as possible!