With COVID-19 and the latest lockdowns, the world is now more concentrated online, and your business’s potential to draw more online attention has improved. Now is an excellent time to take advantage of current trends and promote your business. Content marketing, video marketing, and social media marketing are all viable options for promoting your business
We’ll look at the most common advertising channels and how to use them to promote your company in 2021 and beyond in this article.
The ways that you can market your company and draw publicity have changed significantly in the last decade for business owners.
The most notable shift has been in digital advertising spending. According to Zenith, internet ad spending in the United States is expected to rise 12.4 percent to over $135 billion in 2020, accounting for 53 percent of all ad spending. This means that online advertising now accounts for more than half of all advertising spending.
- Run Ads on Social Media
Advertising is the lifeblood of all social media sites. LinkedIn began offering paid advertising in 2005, Facebook launched ads in 2007, Twitter added ads in 2010, and Instagram added ads in 2013. Also TikTok, the hugely influential social network, has begun to incorporate ads.
People have become accustomed to seeing commercials in their social media feeds. Many people will walk right by them, but they will always remember them, resulting in familiarity. The social media site has extended the ways in which advertisers can enter their target market with resources like Facebook leads forms. Both brand recognition and business will benefit from social media.
- Make Labels
You can only make your brand visible when you have the right recognition techniques with you. Getting your labels printed with the name of your brand is an essential advertising technique. Just imagine if labels are not there then how you will recognize the different between Coca Cola and Pepsi. Labels give the visibility and recognition that will make your brand different from others. If you are confused about where to get these labels printed from then iCustomlabel can be your best companion, they offer customized labels and stickers for products and other items. Apart from that you can hire designer to design your creative labels for your brand and get printed.
- Organic Web Traffic
Of course, everybody needs their website to be at the top of Google’s search results. There is still a major opportunity to increase your exposure across organic reach with some effort and concentration.
The usefulness of your website is always the deciding factor in organic traffic. You will begin to gain interest if you create a website that addresses your potential customers’ questions and offers solutions to their problems. The more users who visit your website, the higher it will show in Google’s search results. If you can obtain backlinks from other websites, your site’s ranking would improve as well.
- Opt For Influencer Marketing
The rise in popularity of micro-celebrities and influencers has spawned a relatively new and untested advertising model. ‘Influencers,’ who are popular on both Instagram and YouTube, are people with a wide following (10,000 plus followers is a typical metric).
Influencer marketing will help you extend your brand’s scope while also offering sales rewards. The average cost of using an influencer to endorse a brand is $271 per tweet, according to a report. The average cost per post for influencers with more than 100,000 followers was $763.
- Location Based Offers
To help increase their visibility online, every business should build a Google My Business page. The pages are completely free and allow local searchers to locate businesses in their area.
According to Think with Google study, 75 percent of people who find nearby, useful knowledge in search results are more likely to go to the shop.
Google also allows you to add offers to your listing in addition to details. These are usually discounts or offers to entice people to try your business.
If someone is already looking for a company like yours in their region, a small coupon with a special offer may be enough to entice them to call or visit.
- Video Content
Youtube has evolved to become the world’s most popular video site since its launch in 2005. In a typical month, 80% of people between the ages of 18 and 49 watch YouTube.
Not only does Youtube allow you to advertise, but the video format is also an excellent way to establish confidence with your audience. Businesses that use video in their ads and content can have a higher degree of customer engagement. Getting a Youtube channel and integrating video marketing into your company can also help with SEO.
- Speak At Local Events
Speakers are often required for meetings at industry conferences, volunteer organizations, libraries, and local business groups. Being a speaker at these events would help you in terms of name recognition, new connections, and publicity.
Although speaking in front of an audience can be intimidating, it is also one of the most effective ways to expand your network and establish authority.
Being visible in the local community is critical for business promotion as a business owner. Easy networking, even if it does not involve technology, can be an effective marketing strategy. When you’re a member of the group, potential clients can come from unexpected places.
These are the best ideas that can help your business to grow and help you yield better results. You can enjoy a growth in your audience and also get to know the areas where you lack so that you can work more on those points.