What Should Orthodontists Post on Social Media in 2021?

The world has taken a digital turn. Almost every business is benefiting from the internet these days. As more and more consumers rely on social media for business recommendations, orthodontists are taking to social media to showcase their orthodontic treatment. Own an orthodontist clinic and aren’t sure what to post? Here are some pointers:

Client Testimonials

Embracing the kind words your patients say is a great way to showcase your excellent work (without being braggy – because you’re not doing the bragging!) Creating content around reviews you may have got on other platforms is also a great way to subtly encourage your other patients to share their positive feedback. People are much more likely to engage you if they see that your services are being endorsed by others.

Benefits of Orthodontic Treatment  

Showcasing your office’s capabilities is a must. Sharing the benefits of orthodontic treatment using case studies and client stories (of course with their permission) can make some great content. Posting photos of the clients before and after treatment is a great way to emphasize the quality of your work.

Value-Based Content

There’s nothing more appealing than value-based content. Be sure that everything you post holds value to your client or prospective client. Whether that be tips or educational content, try as much as possible to post content that the clients can relate to.

Fun Engaging Content

While trying to create awareness about dental health and the benefits of visiting your practice, be sure to make your content fun and engaging. Odds are that the more interesting your content is, the more people will engage with it and share it.

Interested in outsourcing your Orthodontic Practice’s social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your practices digital footprint. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “ORTHODONTIST” to 908-930-9813 to chat with our social media experts.

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