Content marketing is key to the success of any business. It’s not just about posting interesting content; it’s about creating an environment for a brand that entices people into taking action. If you don’t have up-to-date social media, you are missing an opportunity to communicate a company philosophy that keeps current and potential customers coming back.
1: It’s Your Best Market Research Tool
It’s always important to know what your customers are saying about you, and social media is one of the best ways to tap into that market. By using Twitter or Facebook analytics software, businesses can gauge how well they are doing if their posts ask for feedback or see whether users like, share, or comment on posts that they publish. This kind of information is invaluable when trying to decide what content means the most to your target audience.
2: Build Brand Loyalty and Awareness
Social media allows businesses to interact with customers in real-time, which builds a certain level of trust between consumers and brands. That trust allows consumers to stick with a business, even when there is some problem. This loyalty can come in the form of customers who will defend your company against unfair attacks and bad press or by becoming advocates for your brand.
3: Build a Community
Having up-to-date social media is crucial because it builds a community. This is important because by building a community on social media and encouraging members of the “community” to interact with your company in positive ways, you can help ensure that your business has an active and involved following.
For example, an outdoor living company can have an online community where they share lifestyle tips such as how to use certain products, and customers can even share how they use products or ideas they have for outdoor living with one another.
4: Drive Traffic Back to Your Site
Having up-to-date social media gives you a way to share content with your target audience. This can be done by sharing funny memes, jokes or inspirational quotes, images, and videos relevant to the type of business you run. In addition to driving traffic back to your site, this type of interaction helps encourage a following because it gives reasons for people to come back again and again.
5: Take Advantage of New Tools
The social media landscape moves quickly and easily, which means that the first brands to try out new tools will have an edge. For instance, Snapchat’s filters are being embraced by businesses everywhere because it allows them a chance to show what goes into their products through pictures and video. The opportunities to capture the imagination of consumers are numerous, and the first businesses to experiment with new tools will gain a measure of advantage.
6: It’s Free
Brand loyalty, brand awareness, traffic to your site, and consumer interaction are all things that social media provides for free. There are no ads to be purchased or production costs; it’s just a matter of posting content on Facebook or Twitter and building relationships with consumers who become fans of your company. How can you afford not to have up-to-date social media?
Using social media does not mean that you need to spend all day updating it. It’s important to see the entire picture – this means having a certain number of posts scheduled for release during the week and then taking time off from posting to let other people know that your business exists. This is vital when you are trying to build an audience because, without a break from social media, you may lose the interest of your followers.