There’s a reason why between three and five people’s posts show up at the top of your news feed every day and you never see the posts from the dozens or hundreds of other people you follow.
Actually, there’s 11 of them.
Ever wonder why your posts don’t seem to reach nearly as many people as they could? Or why those certain people keep staying at the top of your feed? Here’s what they’re doing. You can do too.
Give a Call to Action
Give the people who read your stuff an opportunity to engage.
This is as simple as asking them to comment or like if they like it your content. The easier the action to take, the more likely people will do it. Facebook likes people who get engagement. So you’ll get yourself up to the top of way more feeds by making it easy1and obvious—for people to engage with you.
*Note: For “capture” posts where you give someone the opportunity to opt in, provide a free giveaway to encourage your audience to either like your post or comment in some way. If they “Like” or comment, it will inevitably put your content in front of more people because Facebook will more highly rank it. So focus your CTA’s on engagement within the post.
Reply to Comments
Any time someone comments on your posts, your post is then featured at the top of other people’s news feeds for a short period of time, like a couple minutes or so. Most people know this, but what they may not know is if you comment back—as a reply or just on the post— then you move your post to the top of the feed just the same. So if you stay engaged with your own post, it helps you to get more engagement over the long run because more people will see it.
Post Your Own Content Organically from Inside of Facebook, Not Shared from Other Platforms
If you mostly share content from other pages—like the motivational stuff people like to share or the funny stuff—then Facebook will start to lower your own engagement percentage. Post your Instagram content native to Instagram and Facebook content native to Facebook. Sharing content from a content scheduling service like Buffer or Hootsuite lowers your engagement. Better to create a schedule yourself and then go in and post organically at different times of the day—or have someone on your team do it for you.
Don’t share directly from Instagram or Twitter to Facebook. Instead, take the content and share it from inside of Facebook, it will get far more engagement if it’s posted from inside the website or mobile app.
Create Your Own Content, Don’t Share a Bunch
If you mostly share a bunch of other people’s content, then Facebook will likely not rank yours highly when you post your stuff organcially. If you share a bunch of content, particularly if it’s stuff like those funny viral videos or motivational memes, I would recommend you go to your timeline and delete all that stuff right now. Stop sharing them.
Enjoy the funny videos when you see them, but don’t be the one sharing them. It hurts your real content’s ability to get to the top of people’s feeds.
Put the External Link in the Comments Not in the Main Status
Don’t post links to another website, whether it’s an article, YouTube video, application, or whatever, within the body of your status. Facebook’s greatest mission, what makes them the most money as a business, is keeping people on Facebook. So they will lower the number of people they put your content in front of if you put a link in the body of the status. Instead, if you have a link you want someone to go to, tell your readers “to click the link below” or some equivalent, and then put the link as the first comment on your status, Facebook won’t de-rank your content nearly as much.
You’ll get much more traffic to your post (and therefore your website or link) as Facebook will be “tricked” to thinking your post is keeping them on Facebook when it may not be.
Post Multiple Good Pieces of Content per Day
Facebook wants people to stay longer, so if you post multiple times per day with stuff people want to read, they’ll favor you above others who rarely post.
Tell Stories
People want to connect with your life, and they rarely care about what we want to teach. This is the same reason people go to YouTube to find something funny to watch, they literally don’t want to learn something, they just want to be entertained. If you can give people some element of connecting with you the person by you sharing your life, you’ll win. More sharing your life, less teaching what you know, and you’ll get more engagement.
Write Good Headlines
For written posts or as the captions to your videos. One thing which Facebook’s algorithm considers engagement, is when someone clicks on the button for your written post which says “See More.” What makes people want to do that is kickass headlines. This is known as “the hook” in copywriting—aka how to write to sell.
Use headlines which create the perception of scarcity—act now or you might miss out—get someone thinking about sex, or the thrill of danger, etc. It piques the interest of the reader and makes them want to open to see more.
Ask Simple Questions with Easy Answers
Occasionally asking simple questions where people get a simple hit of happiness is worth doing. Ex: “Which do you prefer for dinner? Tacos or pizza? Comment below!”
Another Ex: “did we meet?
A. Yes
B. No”
People like to comment on easy statuses. While the engagement on that particular post may not be important for your business per se, it will help your overall engagement score with Facebook to where they’ll more highly rank your future posts.
Post Your Free Content from Your Organic Profile
The business pages on Facebook are pretty much useless for having engagement unless you’re spending money on ads. Use your organic profile instead. If you don’t have many friends, be friendly and add people. Now, long term on social media, I’m learning pretty much anyone who wants to win will need to master how to spend money to create targeted traffic, then have a powerful sales process which turns those leads into sales. For those getting started in generating consistent income, I recommend you don’t worry about ads for at least the first three to six months. Get an organic process in place which creates leads and high ticket sales systematically,
Then, with the income you’re consistently bringing in, set aside some cash month after month to where you can use that money in the future to create systematic leads.
So focus on posting on your organic profile and later coming back to ads when you’re at a minimum six figure earning level.
Create Really Good and Unique Content Consistently
This is the most important of all these tips. At the end of the day, if you create content which actually really helps solve a problem or that entertains people thoroughly, people will engage with it. It doesn’t matter how long it is, it doesn’t matter what time of day you post, people will find it, they will engage with it, and you will keep showing up at the top of their feed. You can honestly skip the rest of the other items for the most part, if you do this last one, you’ll win on Facebook (or any other platform). Great content is king.
A couple tips:
a. . Entertain the reader/viewer
b. Provide an actionable insight which will help them create a better life.
And this speaks to how business, in the end, works. Provide real value. There are no shortcuts. Actually help real people, and you and your business will thrive on Facebook and anywhere else.
After building a half a million dollar business from primarily organic Facebook and organic Instagram traffic in about 10 months, I can say that these tips might be helpful to you too.
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P.S. If this was helpful and you want to get access to some coaching business building resources to grow your business rapidly, come hang with me and I’ll share with you the pieces of gear you need to grow a multiple six figure coaching business. I’ll give you my exact sales script, and a few other things which are totally irresponsible for me to give away for free.
See you there. 🙂
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