Brand new blogs are created every day and there are millions of active, English-language blogs that exist on the Internet right now. As more of these blogs continue to grow, so does the competition, and it is required that you use effective market techniques to make sure that your blog is growing steadily. One of the best ways to increase your site’s traffic is by actively promoting your blog. Here, we list down 5 unique ways on how to market your blog.
Improve Your Blog’s Design
First and foremost, you should create a design for your blog that is simple, appealing, and professional. You should also construct it in such a manner that is easy for users to read the content and find their way around the website. Additionally, you can highlight posts that will attract and retain readers, create buttons related to social media, and post proper and appropriate images. One of the most important things is to make your website easy to navigate and include a section for readers to leave comments.
Start Exchanging Links with Other Bloggers
When you link to other bloggers and Web resources, they can often return the favor and link back to your site. Links being given to your website can introduce new readers to your blog and increase your search engine rankings as a result of receiving those links. You can also include a blogroll on your site where the listings of other blogs of interest are mentioned.
Utilize Social Media to Your Utmost Advantage
We cannot emphasize enough how important this is. You should take advantage of social media tools such as LinkedIn, Facebook, and Twitter to help you promote and grow your blog. If you happen to be short on time, there are easier ways to promote your content. For example, you can set up automatic blog feeds to these posts.
Be Very Active on Facebook Groups
Facebook groups are a great gateway to start promoting your content. If you are publishing on a daily basis, you’re likely a member of some Facebook groups related to your industry, but if you are not, you can do a quick search and find some groups to join. Not only will reading what people are saying give you a good idea of what to write about, you’ll also have an eager audience when you’re ready to share your completed work.
Use SEO as a Means to Market Your Blog
Content might be the brains behind the blog, but SEO is going to be the heart of all that, and if you are not following the latest SEO trends then you might be held back from bringing in traffic. If you are not sure if your content is SEO friendly or not, you can always give it to a SEO company and their reviewers will analyze the work for you in exchange for a small fee. However, that does not mean you stray away from producing high-quality content because that is what is always going to be bringing in the most traffic. Write great content and that will be bringing in those impressive traffic-generating numbers.
Create Clickbait Articles
Often times, you have to present your content in such a manner that will force readers to click on it and browse through the content. This is what is known as clickbait, and while it is discouraged, you can use it to your advantage some of the time. There is also something called link bait. Some of the time, you can reach your audience through your content by featuring other bloggers and business owners. This type of content is called link bait because it attracts links by flattering the egos of those included.