1. Don’t Rush The Launch
One of the main and easily avoidable mistakes a lot of entrepreneurs make is rushing their website’s launch. The fact is, your website’s launch should be carefully considered. After all, you only get one shot at a launch. It’s not something you want to mess up.
While it’s perfectly acceptable to purchase your domain and throw up a static “coming soon” landing page, you don’t want to reveal your website until everything is set in place. You need all of the groundwork laid out in advance. That way, you can have yourself a successful launch with the perfect website design. Some of the groundwork you should be doing would be the on-site and off-site SEO, content marketing, social media marketing, and any paid advertising.
2. Focus On Your Visitors
One of the main things a lot of entrepreneurs fail to do when they are creating their website is not focusing on their visitors. One of the inherent pitfalls of doing business over the Internet is not allowing your prospective customers to use a lot of their senses when it comes to buying a product. While there isn’t a solution to this issue, you can compensate for it by delivering in other areas on your website.
You want to have a website that gives as much information in an accessible manner. You should have clear pricing, detailed photographs of your products, sizing details, and more. The entire checkout process must be simplified and as frictionless as possible.
3. Always Be Testing
When you are running an e-commerce business, one of the main things that will dictate your success or failure is your willingness to conduct necessary testing. You need to ensure that you are investing enough time, energy, and resources into testing your website.
Everything should be tested and measured. That way, you can identify what works, what doesn’t work, and figure out how to optimize your site to generate better results. Here is a good look at some of the best A/B testing tools you should be using.
4. Leverage Social Media
When you are running an online store, you need to be certain that you are focusing enough of your energy on social media. Social media is everything when it comes to running an online business. Anyone who outsources their social media efforts is someone who doesn’t take it seriously.
You need to be focusing a lot of your time and energy on your social media efforts because it gives you the ability to engage directly with your target market and it helps you in a lot of other ways. While you could always hire someone in-house to manage your social media efforts, it’s something you’ll want to involve yourself in because of its importance.
5. Incorporate More Social Elements
Consumers love to get social proof. You should be adding reviews and testimonials to your website for better conversion rates.
6. Focus On Mobile
You will find a lot of consumers are switching to doing a lot of their buying on mobile devices. Whether it’s a tablet or a mobile phone, you need to be certain your website is being built and designed with mobile optimization in mind.
Your organic rankings will play an integral role in your success as an online business. You need to be investing heavy resources into your SEO efforts because it can reduce your customer acquisition costs and it can help you remain as competitive as possible within the increasingly competitive landscape.
8. Get Information
You need to be getting as much information as possible from all of your customers. You want to build databases that you can leverage within your marketing efforts.
9. Constantly Evolve
You cannot allow your business to remain static at any point. You must be constantly evolving to make your business better.