Do you ever wonder why some jingles and/or songs are so catchy? For example, McDonald’s famous jingle, “I’m Lovin’ It”, or Kit Kat’s “Give Me A Break” are all memorable, right? That is because they are fun and easy to memorize. There is a reason for this: it is because they are meant to grab your attention on purpose! Co-founders Christian Vind and Sundra Xaphakdy of Bcause You Can have found success in marketing & advertising along with creating custom music for business owners, wrestlers, and public figures. Music in general is a way to express your feelings, and it has its unique way of telling a story. Therefore, every brand and company may need music or an instrumental in the background of their content for advertising.
1. Music Emotionally Connects With Customers
The moment you hear a song you like, you start tapping your feet, moving your hands, and, eventually, you move your entire body. The melody makes you happy, full of joy, and you are dancing away like nobody’s watching! This is what we call a musical connection. It is important to make that connection with your customers, because, emotionally, when you connect to something, you are more likely to show interest in it!
2. Music Creates Memories
When you hear music that you like, you may find yourself randomly singing a catchy song that you once heard in a commercial. How it becomes a memory is when you get a song stuck in your head, and you cannot stop singing it! Beats, lyrics, and vocals play a major part in a brand and a company’s appearance. Renowned neurologist Oliver Sacks says, “Music evokes emotion, and emotion can bring with it memory… it brings back the feeling of life.”
3. Music Creates Brand Recognition
Building brand awareness is something that every business wants and needs. Once you have created buzz, you become known, and you start to become popular and the new topic everyone talks about. This leads to generating consistent business and sales. More importantly, consumers start to have a voice, they can provide feedback, and you will be able to improve and create opportunities for your business.
At the end of the day, not everyone will understand the marketing and advertising world; however, almost everyone has a taste in music. People can tell you if they like or do not like a song with their body language and facial expression. This is what is great about the instruments of a song, and it is what makes music so beautiful. Bcause You Can LLC gets in touch with your vision and mission and will work together with you to come up with a personalized instrumental with or without lyrics. This will help gain more eyes and ears that will listen to what you have to offer the world!
For more, connect with Bcause You Can below.