When you’re explaining your business, your idea, or what your startup does, people had better understand it quickly. If they don’t, there’s a very little chance of getting them to invest. Or buy. Or even care […]
Category: Branding
3 Big Mistakes Entrepreneurs Make When Trying to Grow Their Influence—And What To Do Instead
Becoming an influencer sounds amazing, doesn’t it? After all, influencers get a lot of attention and they can demand premium prices for their services. People ask them for advice, want to partner with them, and […]
Creating New Content For Your Brand Is Much Easier Than You Think
Just a couple of weeks ago, I sat down with my client, one-on-one, who asked me candidly, “How do we come up with the content that we do here at Chop Dawg?”. I explained to […]
5 Tips to Grow an Organic Instagram Presence
Instagram is one of the most popular social media networks among Millennials and others who love the visual stimulation this platform can bring. There are many businesses who thrive under the umbrella of Instagram’s network […]
Meet Yotel: The Brand Changing the Traditional Hotel We All Know
It shouldn’t come as a surprise to many of you but a small and scrappy startup called AirBnB has burst onto the hospitality scene with a valuation of over $30 Billion. If you’re like me […]
3 Proven Questions That Will Unleash the Magic in Your Brand
“Why should anyone give a damn about your brand?” Brand expert David Brier has made that statement to me on many occasions. I think that’s how it is for many of us in the startup […]
26 Branding Secrets That Perform Like Brand Rocket Fuel
In 1998, Google was the 21st search engine to enter the market. Look at it today. In 2006, none of these products existed yet: iPhone iPad Kindle 4G Uber Airbnb Android Oculus Spotify Nest Kickstarter […]
Business Success Relies on Customer Trust
In the last decade, there have been financial crises, mass uprisings, mass immigration, augmented reality, espionage, terrorism, natural disasters, climate change, and threats of wars. How does a generation process overwhelming external stimuli? The answer is […]
Top 5 Tips on Being a Successful Influencer
Most deem it as a dream job, but being a social media influencer is far from simple. It takes tons of hard work, countless hours, and constant learning to successfully have a solid presence online. […]
6 Content Repurposing Strategies That Will Get Your Content Noticed
A huge mistake that I see clients make is that they are always trying to create new content with a strategy that is dated, ever-changing or likely non-existent. The Internet is massive and changes every […]
How To Create & Monetise Your Own Life Through Your Passion
The advice in the entrepreneurship realm is an interesting dichotomy. It is both the biggest possible harm to a business, or the most pivotal improvement possible. One piece of tactical or strategic insight can completely […]
How to Figure out Which Business to Go into Today
It seems like everyone on the planet wants to start their own business and become an eccentric billionaire. It almost seems trendy. #Entrepreneurship and #Hustle dominate your Instagram feed, but there’s more too it than that. […]