Debt can be your best friend if you use it right. I love debt that will produce income for me. I’m not talking about pretending to be a baller and racking up 20K on your Amex that you can’t pay off. There is stupid debt—and then there is good debt. One is a path to financial slavery, the other is a way to financial freedom. I use debt to my advantage and you can too.
I’ve single-handedly built a real-estate empire without raising external capital. I didn’t do this as a full-time career but as a side business. I wanted to have a stable place to park my income from my other businesses that could be a wealth preservation and creation vehicle. Cardone Acquisitions has been involved in more than $425 million in transactions and I’m looking to grow it to not just 1, not 2, not 3, but 4 BILLION dollars.
Taking on the right kind of debt let allows you keep what’s yours, you don’t need to give up company equity for cash. Debt can help you manage cash flow. It’s not really that complicated. Let’s say you have a company that has an opportunity to sign a contract for $100K but you need some equipment to fulfill it that will cost you $40K you don’t have. Debt is great for you—get a loan, pay a little interest, and make your profit. Just do the math. If profit will outweigh the debt with interest, why not take it on? Measure the return on investment (ROI). With debt, you need to be certain that an investment’s ROI exceeds its after-tax interest cost.
When I was 29 I bought my first property—a single family property in Houston. After a couple of months, the tenants left. With no cash flow coming in, I sold and broke even. I swore I’d never buy single family again because I don’t want my occupancy rate to go from 100% to 0%. I didn’t buy again for five years, during which time I just accumulated cash by becoming a master salesman, hustling like crazy, and saving. I bought a $1.9 million dollar 38-unit complex in San Diego with $350K down.
More recently, in 2012 I made the largest private party acquisition of multifamily real estate in Florida, purchasing 1016 units for $59 million, much of which was financed with debt from Fannie Mae. Debt is my friend, and it can be your friend. I use it to add income producing assets which offer great upside and throw off positive cash flow.
If you have BAD debt, or if you have no money to even get a loan, get on Cardone University today. It will be more valuable to you than an education at Harvard, Yale, or Cornell. Go into debt if you have to—remember it’s good debt if there is a positive ROI. Your ROI on Cardone University will far exceed your wildest expectations. Take your Mastercard or Visa and just do it—you only have a little bit of debt and a whole lot of riches to gain.
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Grant Cardone is a New York Times best-selling author, international sales expert, #1 ranked marketing influencer in the world and host of The Cardone Zone show. He is responsible for many mega-million dollar businesses including Cardone Real Estate Holdings (a $500 million dollar real estate empire), motivational speaker, and author of several books including: Sell to Survive; The Closers Survival Guide; If You’re Not First, You’re Last; The 10X Rule; Sell or Be Sold and Be Obsessed or Be Average.