Whether you’re just starting a digital marketing agency or growing it, there’s no time like the present to start scaling. Amidst the ever-changing, post-pandemic economy, businesses are scrambling to keep up with trends. And with the rapid expansion of e-commerce, digital marketing agencies are in high demand.
Since so many businesses have shifted to an online presence, digital marketing has become a necessity in order to stand out from the crowd. The trouble is that not everyone knows how to market their business.
According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content marketing strategy — a troubling statistic for today’s highly volatile business industry. Luckily, this is where your digital marketing agency comes into the picture. From SEO marketing to social media campaigning, it’s your job to help get the message of your client’s brand to the rest of the world.
However, the true success of a digital marketing company lies in how to help they can market themselves. To truly reach new heights, scalability is key to helping your digital marketing agency continue moving forward. While this process can be painstaking, it’s worth putting in the time and effort to ensure your business is ready for growth.
Optimize Your Workflow Process
When it comes to optimization, sometimes less is more.
Many businesses make the mistakes of drawing up overly detailed project proposals, requesting extra team meetings, underestimating project timelines, demanding strategy sessions that workers don’t get paid for, and other meticulous requirements.
This is why learning how to optimize your workflow process is crucial to achieving growth. While some smaller businesses can afford to do such petty and painstaking tasks, a bigger agency could hardly stay afloat under such conditions.
Evaluating your current workflow process and identifying areas that create the biggest issues for your company can help you stay ahead of scaling pains. Pia Silva, founder of NO BS Agencies, talks on her blog about how optimizing workflow process helped her company become a more profitable service.
“I’ll be the first to preach that more is not always better. Less can sneak up and be way more than what it looks like, which is what we discovered with a product that helped us get out of debt,” Silva writes.
“We militantly limited the time and scope of this product and stuck to a strict, this-is-what’s-included list … with [our product], we knew exactly how long a project would take and when it would end, which eliminated all the complications that came with the long, drawn-out custom projects.”
Whether that means streamlining your hiring process, arranging more concise campaign briefs, or condensing meetings so people can be more productive, optimizing your workflow can ease any growing pains for your company.
Focus On Consistent, Quality Content
The entire goal of digital marketing agencies is to help other clients build their brands. However, it’s equally as important to build your own, especially if you’re aiming to attract new leads. In some ways, you can use the same strategies you use for your clients to reach new customers and employees.
Receiving commendatory references, building video case studies, showing dedication in your email marketing, maintaining an active presence on social media, and updating your blog will show your clients your talents. By using your own agency as proof of your expertise, your agency can reach new leads and candidates.
As a digital marketing agency, regularly updating your content will not only help you retain your existing clients but also attract new ones. To do so, you must also maintain consistency in your content. According to the CMI, 32% of marketers think their content creation workflow is fair or poor, and an additional 60% find it hard to produce content consistently.
As a digital marketing agency, consistency in your content is directly related to how credible people think you are. The more consistency in your content, the more people will be willing to trust your agency.
Building and Improving Client Relationships
A scaling digital marketing agency amounts to nothing without its clients. From the beginning of your scaling process, all the way to the end, it’s crucial to manna focus on building a relationship with all of your clients. Your clients want to feel valued, so be sure you’re paying attention to their needs according to their individual businesses.
Leading your clients through each stage of their marketing campaigns will make them feel like you truly care about their brand. As time goes on, these clients will serve as big contributors to your eventual growth, and may even provide glowing testimonials for new clients.
Prepare Your Digital Marketing Agency for Growth
Scaling a digital marketing agency is no easy undertaking. It will take an extensive amount of time, research, and effort to learn how to adapt your business to the ever-changing business climate.
Now, the demand for digital marketing agencies seems to be only increasing, but it’s your job to make sure your company is producing the highest quality services. Using the strategies and tips outlined in this article, you can begin working on preparing your digital marketing agency for future growth.
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