The Quickest Way to Make Your Idea Valuable

A good idea is like a baby. If it’s yours, you love it no matter what everyone says. That’s good—exactly how it should be. The problem is that you get so attached to this idea, so in love with it, that no one can tell you their true opinion about it. You hear it, make an excuse for why they’re wrong and shut it out of your head. That’s a big problem. Outside perspective can help you improve your idea and make it better. But, still, it’s just an idea.

Your brain baby isn’t real. Ideas are a dime a dozen. Everyone has a million of them. That’s why yours isn’t worth a dime, no matter how big the potential. If you don’t make it real, it will stay that way. Forever. You shouldn’t worry that someone else may steal your idea. You shouldn’t worry about it being “not ready” for the world.

A bad idea that is well executed is better than a great idea that stayed inside your head. Execution is everything. The Pet Rock was one of the worst ideas ever conceived by man, yet it made millions because it was executed to perfection. These rocks were bought for pennies and packaged in cheap cardboard with some straw that looks like a nest. It came with a phenomenal story and brand message and sold like crazy until the novelty fizzled out and died.

Horrible idea, millions of dollars.

In a world where anyone can build an app, launch a currency or sell a startup for billions, you can do better. Your idea is endlessly capable of being better than a pet rock. So why aren’t you executing on it?

There are only a few reasons why:

  1. Fear
  2. Overwhelm
  3. More fear
  4. More Overwhelm

The only way to get past overwhelm is to have a great execution plan. I’m talking about a true roadmap of the future where the path is clear as day for you to get from A to B. Yes, you may have to adjust from time to time, but the vision stays true. The only way to get past fear is to validate the idea. Make sure people are into what you’re doing before you do it and the logical portion of fear is gone. The emotional side of fear is more difficult. There are a bunch of ways to do it, but my favorite is to just ignore it.

If the idea is validated—if you can draw a clear roadmap, don’t pay any attention to that fear. Still, things may go south. If it fails at any point, you figure out why, figure out what you could have done to prevent it and either pivot or get a new idea and start over. You have other ideas, and even more will come to you. Don’t worry if it doesn’t work out. Worry about having someone else build your app, software or website first. That should scare the crap out of you.

Not failing, but never starting.

Always remember that a poor idea executed well is better than an amazing idea that sits in your head for no one to see.

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