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The Secret Weapon for Successful Entrepreneurs: 5 Must-read books in 2021

These 2021 releases will help guide you during each stage of your entrepreneurial journey.

Are you determined to get back on track this year no matter what? If so, you’re not alone. Many entrepreneurs faced unexpected hurdles in 2020 and had to evolve to survive. 

Now is the perfect time to remain flexible and open to new ideas so you can better position your business for success. One of the best ways to learn fresh, innovative ideas is to read books written by accomplished entrepreneurs. While your competitors are binge-watching the latest Netflix shows, why not stay one step ahead by reading books? Regardless if you want to build a startup or sell a mature business to the highest bidder, this curated list of must-read 2021 releases can help guide you during each stage of your entrepreneurial journey.

Book 1: Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups by Joel Primus 

Have you ever wondered how some entrepreneurs can rub elbows with investors and raise millions of dollars? If you’re a novice entrepreneur or simply want to learn from someone who’s built a multi-million dollar company you should consider reading Getting Naked by Joel Primus

The serial entrepreneur turned author, speaker, and award-winning filmmaker is the founder of a premium underwear brand called “Naked”. Primus raised over $17 million and took the company public in 2015. He also recently started a travel clothing company called Kosan Travel and filmed a documentary called “Raising Global Citizens”.

Primus wrote Getting Naked to teach other entrepreneurs how to build a successful company and live a purposeful life without sacrificing their health. He shares personal anecdotes throughout the book and advice on raising capital, creating systems, and developing an objective-based approach to your business.  

Book 2: Mastering Adversity by Lance Essihos

Business owners need perseverance and a strong mindset to overcome challenges. No one knows this better than Lance Essihos, who conquered his addictions and experienced other personal tragedies before deciding to launch the popular University of Adversity Podcast. After interviewing hundreds of guests, he was inspired to write his upcoming book Mastering Adversity to help people develop a deeper awareness, understanding, and acceptance of themselves.

In his book, Essihos walks you through the process of reframing your perspective so that you can shift from a victim mindset to a more positive and empowered one. He shares advice on how to overcome adversity in five different categories: mind, body, vocation, relationships, and spirit. With his expert guidance, soon you’ll be able to channel any pain or trauma into a teachable experience that will allow you to grow as a person.  

Book 3:  Entrepreneur to Millionaire: How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It by Kent Billingsley

Known as America’s Revenue Growth® Architect, business leaders from around the world flock to Kent Billingsley for strategies to help boost their profit margin and sales revenue. Billionaire entrepreneur Mark Cuban, who wrote the foreword, praises the author’s proven methodology and laments how he wishes he’d been able to read this book when he was first starting. 

Billingsley provides a roadmap for entrepreneurs based on four different phases: Revenue Ready, Market Ready, Go to Market, and Own the Market. His book is the ultimate step-by-step guide on how to generate wealth with a fast-growing, highly profitable company that delivers real value. And the best part is the author’s methodology is repeatable, predictable, and can scale with your business!  

Book 4: The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top By John Warrillow

If you are thinking about selling your business in the future, John Warrilow’s latest book is an essential guide that can walk you through the process. The best-selling author shares practical advice on how to sell your business at a premium based on his personal experience and sage advice gathered from founders who’ve discussed selling their companies on his hit podcast Built to Sell Radio

Warrilow provides detailed instructions on how to evaluate your financial assets, determine the best time to sell your business, and attract the best potential buyers. He also teaches strategies that can improve your chances of negotiating a winning deal by creating a bidding war. 

Book 5: The End of Technophobia: A Practical Guide to Digitising Your Business by Tracy Sheen

If you’re less tech-savvy and feel like you’re missing out on the digital revolution or simply feel overwhelmed whenever you try to use an app this book is for you! Author and business owner Tracy Sheen acts as your personal digital guide by translating technical jargon into plain English so you can finally conquer your technophobia. 

Her book includes a glossary and 55 chapters filled with detailed information on how you can streamline your business using software and other technological tools. By the end of the book, you’ll know how to find your target audience online, work remotely, and other digital hacks. 

I hope these books will inspire and prepare you for any future challenges or opportunities you may face as an entrepreneur. All of them offer wise advice, practical strategies, and insightful stories that can make it easy for you to learn how to build a profitable, sustainable business. And remember, the most successful business owners never stop learning! 

Natasha Zo

Written by Natasha Zo

Natasha Zo is a former journalist from Siberia turned international media relations specialist. She is a founder of Cosa Famosa media - a boutique PR agency on a mission to amplify messages of conscious leaders, health, and wellness entrepreneurs through earned media. Known for her connector skills, she guided a number of authors to Amazon bestseller status, booked national TV, top tier media, and over 400 podcast interviews

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