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This new Generation of Influencers are Investing Instead of Impulse Buying

This new generation of influencers are investing their money in start-ups and some even building companies of their own. 

Bryce Hall and Griffin Johnson - Founders of Ani Energy. (Image sourced via: Griffin Johnson / Instagram)

Gone are the days when influencers spend their first big paycheck on a Ferrari or Lamborghini. Nowadays, it seems as if creators are getting smarter with their money. Many of this new generation of influencers are investing their money in start-ups and some even building companies of their own. 

Influencers who are Leading the way With Investments

Influencers such as Josh Richards have taken the lead in the investment sector with funds he’s made from brand deals, merchandise and other sources of revenue. Richards joined Remus Capital, an early-stage venture capital firm to diversify his portfolio. The TikTok star who has over 22 million followers on the platform is also the acting Chief Strategy Officer (CSO) at Triller. 

Bryce Hall and Josh Richards – Founders of Ani Energy. (Image sourced via: Josh Richards / Instagram)

Bryce Hall and Griffin Johnson have also dipped their feet in investing. The duo has invested in several startups including LendTable which offers cash advances that people can use to match their employer’s 401(k) contributions.

Tik Tok’s most-followed star, Charli D’Amelio also jumped on the investing trend recently invested in Step. Step is a banking app that provides teens with an FDIC-insured bank account and a no-fee, debit-style card. The company was founded by CJ MacDonald and Alexey Kalinichenko to “provide teens and their families with financial tools for today’s modern-day banking needs and to promote financial literacy for the future.” 

Charli D’Amelio – Step. (Image sourced via: Step)

Although these are just a few examples, it seems like these successful influencers are starting to spend their money more wisely. Many have realized the importance of investing and are moving towards creating multiple streams of income to make the most of their peak earning years. 

Why does this all matter?

Although these influencers are investing physical money, they are also bringing millions of eyes to these brands by investing, which that alone – can be worth millions of dollars. 

Connect with me on Twitter, Instagram and LinkedIn. Are you an aspiring entrepreneur? Check out my new book: Strictly Business: How to Crush it as a Young Entrepreneur.

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Written by Brendan Cox

Brendan Cox is an American entrepreneur specializing in influencer marketing and social media. He is a driven entrepreneur looking to help businesses and influencers leverage social media to the fullest extent. Under his leadership, Business Blurb has grown exponentially and became the fastest-growing Entrepreneurial Media company.

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