Value Based Innovation at Valley Oaks Medical Group

Founder and CEO of Valley Oaks Medical Group, Guru Charan offers Primary Care and medical services focused on the senior citizen population who have Medicare health insurance. Mr. Charan, working with his business partner, Dr. Raj Sonani, provides value based primary care that works to alleviate some of the major challenges within the healthcare industry today.

Mr. Charan has enforced technological and medical transformation by adopting digital tools and solutions through the use of remote patient monitoring and within the variety of services and treatment offered. Mr. Charan works to change structures, such as the fee-for-service model,  to the Medicare Advantage programs value based which he’s implemented in his clinic.

Recognizing the disparity in access to healthcare for elderly Americans, Dr. Sonani details the need for his businesses. “We acquired two medical clinics in Las Vegas in August of last year with the plan to acquire more clinics over the next three years, like some of the larger healthcare groups, such as Cano Health, Oak Street Health, Village MD, and Iora Health.” His clinics offer a variety of services, such as remote monitoring, diagnostic imaging and x-rays, joint pain management and injections, family wellness, chronic health conditions, skin health screening, IV infusions and more. 

The rising and unsustainable cost of healthcare is a challenge within the healthcare industry impacting seniors everywhere. Healthcare spending in the U.S. has reached an all time high, outranking any other country in the world. Expenditures are mainly concentrated to the Medicare-eligible population, due to the frequency of chronic conditions such as rheumatoid arthritis, scleroderma, lupus, etc.

To solve these problems, Valley Oaks Med moves to implement programs and structures to control costs while providing high quality value based medical services. Mr. Charan currently is developing a program involving direct contracting with Medicare and Medicare Advantage programs  to benefit medicare eligible seniors.

Valley Oaks Med focuses on acquiring physician clinics that are currently serving high volumes of Medicare patients and introducing programs and procedures that will streamline the operations and further the care coordination aspect of healthcare at these clinics.

Mr. Charan is expecting to put in place direct contracting with Medicare as well as Medicare Advantage capitation plans with commercial providers which will enable value-based payments. This business model aligns incentives as it improves health and financial outcomes for both payers and patients.

When asked about the challenges he’s faced, Mr. Charan explains, “There is stiff competition from large companies to target and buy Primary Care clinics. There are also a few small, regional,  well-funded groups that are acquiring physician practices as well.”

But despite the challenges he and his company have remained successful. Mr. Charan has garnered 20 years of large enterprise and small business management experience through his work owning and operating primary care and specialty physicians under brand Valley Oaks Medical Group. “I’ve managed up to ninety employees, while growing clinic revenue and forging alliances within the hospital systems, medical imaging, national pharma distributors and suppliers/vendors.”

Expanding fast, Mr. Charan continues to provide access to all. “We are three clinics currently but will be acquiring four clinics within the next month or so all in the Las Vegas area. Currently serving about 3,000 Medicare and Medicare Advantage patients.”

Mr. Charan states, “I have also signed agreements to acquire two clinics in Texas, one in Fort Worth and one in Houston.” With honorable goals Mr. Charan is optimistic about his future in healthcare looking to own and operate a total of 50 clinics and servicing 50,000 patients, he’s definitely on the right track. 

Established businessman Mr. Charan has invested in, operated, and grown several healthcare businesses including retail medical clinics, pharmaceutical product distribution and clinical lab businesses. His future plans are no different when it comes to Valley Oaks Medical Group.

I have held various leadership positions in the corporate strategy, business development and M&A divisions of Intel Corp, Bank of America, Discover Cards, H&R Block, and Wells Fargo Bank. In these roles, I was responsible for leading overall business development, product strategy, and operations. Mr. Charan has significant leadership experience in planning, implementing, and executing growth strategies, operational process optimization, new product development, and financial planning. I have been successful in the past and plan to make influential changes within the healthcare industry.

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