In the last year, Google introduced considerable changes to its ranking site. Google used the support of Artificial Intelligence for almost 30% of search queries. It has been improving the search engine’s process to deliver a better result. In this article, we would like to highlight the top 5 factors that are exceedingly important for the year 2019. Let’s explore them:
- Familiarity with the term of Structured Data
- Avoiding Structured Data Mistakes
- Significant Podcasts for Your Marketing strategy
- Improving Image SEO
- Improving Content Focus
You Should Become Familiar With the Structured Data
Structured data is a general term that simply indicates any data that is organized in a proper way. For example, if someone has a bunch of pending work and priority work lists like meetings, appointments, contact details, followup, etc., and the person organizes all important inputs into a table with a proper note for all work, that’s called Structured Data process. It helps you manage all work in an acceptable way.
You Should Avoid All Structured Data Mistakes
Adding structured data is a fantastic idea. However, erroneous implementation can lead to manual action. It can hamper your ranking position, so paying attention to all the details is one of the important factors. It’s better to scrutinize all details instead of facing a penalty.
The Top 5 Common Mistakes of Structured Data That You Should Avoid:
- Using erroneous structured data
- Using shortcuts during the structured data process
- Having structured data that doesn’t match with the on-page content
- Violating all guidelines of Google for a specific data type
- Violating the general guidelines of Google for the structured data process
Consider Podcasts for Your Marketing Strategy
Podcasting is a free service provider that allows users to pull audio files from a podcasting web site for listening on digital audio players. This term comes from the combination of the words “iPod” and “broadcasting”. Users can utilize it virtually in their computer or portable media player.
Podcasts are an impressively popular way to consumes content. You should consider podcasts as an effective process that engages customers for a long time. It makes sense if you create podcasts on marketing strategy because it helps to reach a maximum number of customers.
This is perhaps the most important factor in Internet marketing for 2019. Inappropriate content is the biggest mistake that we all have been seeing every year, and those sites have lost their ranking in Google. Let’s check some points that help you get an idea about how to search keywords for your content:
- Keyword research in a proper way is an important factor.
- Good content can highlight numerous misconceptions.
- You should understand how you can search for high-volume keywords in search engines. It can help you get high-conversion/high-traffic keywords.
Improve Your Image SEO
Images are the key element for any website. Pretty images are extremely important for SEO. You should take it seriously, just like the title, headline, and content elements, because all are working together and boosting the ranking in Google analytics.
Images can also boost your ranking power by showing up in enhanced listings. Check some image guidelines that help you understand why images are important for SEO.
Use Images That Can Tell a Story
Readers can understand the article’s concept in a better way through images. It actually illustrates your point. If your article is about the success story of entrepreneurs, then you need to add some interesting images that can increase the article quality. Truly, images speak louder than words.
Illustrate All Instructions Step by Step
Readers prefer step-by-step instructions. Illustrations and screenshots are very helpful, and Google loves to use these types of images to enhanced the listings. A single image can illustrate how to increase your ranking in Google analytics.
Using eye-catching images definitely boosts sales and rankings in this ever-changing marketplace. Experts say that good images can contribute positive value to your server. It can easily grab the attention of a large number of people. At the same time, it also entices searchers to visit your site.
Together, all these points are really important for your website. They help you improve your SEO and allow you to give full focus to the factor of security as well. Always use a unique password that should be difficult to guess. Make sure all third-party add-ons and plugins are regularly updated. All these steps can increase your ranking and engage with your customers. In the realm of SEO, content plays a pivotal role, so keep using informative content to make your website stand out from others.Opinions expressed here are the opinions of the author. Influencive does not endrose or review brands mentioned.