Brand voice! Is it just another agency jargon that makes us scratch our head as we try to decipher its meaning? Perhaps not, because we are here to set the record straight for what a […]
Category: Branding
The Elements of Branding and Why They Matter
Brand… Branding… Elements of branding? No, it’s not a tongue-twister, but confusing nonetheless. These string of similar-sounding words seem to share a relation not just because of their morphology but also because they are proven […]
6 Key Ingredients You Need for a Stellar Website
The most successful websites are the ones that retain their brand identity and still adapt to market fluctuations. Customer preferences change, and so do search engine algorithms, which simply means that no website can be […]
How Giovanna Silvestre’s Yoga Wear Brand Embodies the Evolving Digital Branding Market
In the e-commerce world, the primary mold of digital brands is to spend rapaciously on advertising for products supplied by countries with low production costs, primarily China. The general strategy was (and remains) to design […]
Branding Expert Sherri Nourse Unravels the Secrets to Entrepreneurial Success in 2020
2020 has been a terrible year for people and businesses everywhere. The amount of loss in terms of life and money has been growing exponentially with each passing month. Many governments even feel as if […]
Branding Expert Cody Cornwell Explains How Brands Should Approach Growth While Maintaining Sustainability in the Long Run
The increased and ever-growing competition in the world has made it imperative for brands to discover new ways to survive and expand their business. To intensify their business in such an immensely competitive environment, brands […]
Zeinab Mehdi Poor Speaks About Her Objective and Motivation for Becoming an Influencer
With the evolution of social media, everyone has made a seamless transition from their ordinary work life to the life of social media. Zeinab Mehdi Poor is no exception. An entrepreneur turned social media influencer, […]
How Your Ancestors Are Affecting Your Business
Have you ever felt that you’re doing everything right – putting in the hours, creating content, networking, and providing amazing customer service – yet you’re not getting the results you want within your business or […]
5 Ways Brands Can Use Social Media to Survive the COVID-19 Mayhem: Karishhma Mago
COVID-19 continues to disrupt our communities and the way we traditionally do business. People are now turning to social media more than ever to stay connected and entertained. The playing field has changed in the […]
How to Leverage Your Brand Identity Properly, Getting Benefits and Standing Out
Starting a business today can be a challenge. In principle, competition is becoming more and more extensive in different business sectors, which, thanks to technological advances, are going further and further. In addition, social demands […]
4 Rules for Building a Polarizing Brand
with guest Re Perez #MakingBank S4E41 In the year 2020, it’s easier to find haters than it ever has been before, so if your brand doesn’t have at least a few of them… you’re probably […]
They’re Your Lobsters – What Lobsters Can Teach Us About Customer Aquisition
If you’re a Friends fan like I am, any mention of the word ‘lobster’ immediately conjures up images of Phoebe Buffay. In one episode during the second season of the TV show, Phoebe shared her […]